The blenders market has seen considerable growth due to a variety of factors.
• The market size for blenders has experienced significant growth in the past few years. The market is projected to expand from $3.17 billion in 2024 to $3.41 billion in 2025, demonstrating a Compound Annual Growth Rate (CAGR) of 7.5%.
This growth during the historic period is largely due to factors such as increased demand for energy-efficient kitchen appliances, patenting of innovative blender designs, the growing popularity of health and wellness trends, a greater emphasis on cooking at home, and the impact of celebrity endorsements.
The blenders market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for blenders is anticipated to experience substantial expansion in the next few years, with expectations to rise to $4.48 billion in 2029 exhibiting a compound annual growth rate (CAGR) of 7.1%.
Factors contributing to this increase in the forecast period include the allure of convenience and time-saving, sustainable and environment-friendly choices, rising consumption of blended drinks like smoothies and milkshakes, heightening awareness of health, and escalating demand for processed foods. Key market trends to watch out for during the forecast period consists of versatile blenders, high-capacity performance blenders, nutrient extraction blenders, blending of plant-based and functional ingredients, and innovations in design.
The rise in the blenders market is anticipated to be driven by the growing embrace of healthy lifestyles. Adopting a healthy lifestyle involves cultivating habits that promote physical exercise, balanced eating, and mental health, all aimed at enhancing overall wellness and vitality. As individuals become more aware of their food ingredients and how their choices affect their health and the environment, more are opting for a healthy way of life. Blenders support this lifestyle by enabling users to effortlessly combine a range of fruits, veggies, nuts, seeds, and other nutritious components into smoothies. In addition, they offer a quick and convenient way to puree cooked vegetables and legumes for healthy soups, sauces, and purees. For example, data from the Office for National Statistics, a government agency in the UK, showed that more than 86.5% of adults in Great Britain confessed to modifying their lifestyle in response to environmental concerns during a survey conducted between May and June 2023. Thus, the rising uptake of healthy lifestyles is fuelling the expansion of the blenders market.
The blenders market covered in this report is segmented –
1) By Product Type: Countertop Blenders, Personal Blenders, Hand Blenders
2) By Material: Plastic, Stainless Steel, Glass, Aluminum, Copper
3) By Sales Channel: Offline, Online
4) By Application: Commercial, Household
Subsegments:
1) By Countertop Blenders: High-performance Blenders, Standard Countertop Blenders
2) By Personal Blenders: Single-serve Blenders, Portable Blenders
3) By Hand Blenders: Corded Hand Blenders, Cordless Hand Blenders
Leading organizations within the blenders market are focusing on the creation of cutting-edge, innovative products. These products often feature additions like interchangeable attachments aimed at increasing user convenience. Interchangeable attachments for blenders are extra parts or accessories that can modify or connect to the main blender unit, enhancing its versatility and overall utility. For example, Blendtec, a commercial and residential blender business based in the US, put forth the Immersion Blender in April 2023. This blender, constructed for adaptability and convenience in blending, mixing and pureeing, comes equipped with swappable attachments such as a blending wand, whisk, and chopper. It enables a range of blending tasks to be executed effortlessly with its robust 350-watt motor and variable dial offering 20 speeds. Designed with a soft grip and ergonomic handle and accompanied by dual power buttons, this blender promises both control and comfort. Furthermore, its stainless steel driveshaft and blade guarantee longevity and performance.
Major companies operating in the blenders market report are:
• Panasonic Corporation
• Whirlpool Corporation
• Koninklijke Philips N.V.
• Stanley Black & Decker Inc.
• Smeg S.p.A.
• B. Braun Melsungen AG
• Groupe SEB
• DoorDash Inc.
• SharkNinja Operating LLC
• Cuisinart
• Breville Group Limited
• Hamilton Beach Brands Holding Company
• Vitamix Corporation
• Blendtec Inc.
• Kuvings
• Sunbeam Products Inc.
• Nutribullet LLC
• Weston Products LLC
• Gourmia Inc.
• Cleanblend
• Bella Housewares
• Kenwood Limited
• Tribest Corporation
• Waring Commercial Inc.
• Indpro Engineering Systems Pvt. Ltd.
Asia-Pacific was the largest region in the blenders market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the blenders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.