The bourbon spirits market has seen considerable growth due to a variety of factors.
• The bourbon spirits market has experienced strong growth in recent years. It is expected to grow from $8.29 billion in 2024 to $8.85 billion in 2025 at a CAGR of 6.7%.
This growth is driven by cultural heritage, the premiumization trend, tourism, whiskey trails, celebrity endorsements, and the craft cocktail movement.
The bourbon spirits market is expected to maintain its strong growth trajectory in upcoming years.
• The bourbon spirits market is expected to grow strongly, reaching $11.37 billion by 2029 at a CAGR of 6.5%.
Growth drivers include the rise of craft and premium bourbons, innovative cocktails, expanding cocktail culture, and demand for craft distilleries. Trends include flavor innovation, celebrity collaborations, hotel and restaurant sales, unique branding strategies, and sustainability practices.
The rising consumption of alcoholic beverages is expected to fuel the growth of the bourbon spirits market. Alcoholic beverages are popular due to changing social norms and cultural influences. Bourbon spirits, known for their distinctive flavor, are widely consumed, especially in cocktails. According to a report by The House of Commons Library in July 2024, 56% of adults in the UK reported consuming alcohol in the past week, showing a slight increase from the previous year.
The bourbon spirits market covered in this report is segmented –
1) By Type: Barrel Select, Wheated, Barrel Finished, Other Types
2) By Alcohol By Volume (ABV): 40%-45%, 46%-55%, 56% And Above
3) By Distribution Channel: On-Trade, Off-Trade
Subsegments:
1) By Barrel Select: Single Barrel Bourbon, Small Batch Bourbon, Premium Barrel Select Bourbon
2) By Wheated: Traditional Wheated Bourbon, High Wheat Bourbon
3) By Barrel Finished: Sherry Barrel Finished Bourbon, Wine Barrel Finished Bourbon, Port Barrel Finished Bourbon, Other Barrel Finished Bourbons
4) By Other Types: Rye Bourbon, High-Rye Bourbon, Craft Bourbon, Flavored Bourbon
Leading companies in the bourbon spirits market are focusing on innovations like wood-finished bourbon to meet changing consumer tastes and distinguish their products. Wood-finished bourbon undergoes additional aging in barrels previously used for other spirits or wines, giving it unique flavors. In May 2024, RD1 Spirits, a US-based artisan bourbon company, introduced a wood-finished bourbon-tasting set, which includes 200-ml bottles of RD1 Kentucky Straight Bourbon finished with French Oak, Brazilian Amburana Wood, and a double finish in Oak and Maple Barrels. The meticulous barrel-aging process enhances the bourbon’s flavor.
Major companies operating in the bourbon spirits market are:
• Suntory Holdings Limited
• Brown-Forman Corporation
• Sazerac Company Inc
• MGP Ingredients Inc
• Jack Daniel’s
• Jim Beam
• Buffalo Trace
• Angel's Envy
• Heaven Hill Brands
• Four Roses
• Maker’s Mark
• Bardstown Bourbon Company
• Laws Whiskey House
• Woodford Reserve
• Bulleit Bourbon
• Old Forester
• Knob Creek
• Conecuh Brands LLC
• Distiller’s Way LLC
• Evan Willaims
• Jos. A. Magnus & Co
• Nashville Barrel Company
• Michters Distillery LLC
• Wyoming Whiskey Inc
• Willett Distillery
Europe was the largest region in the bourbon spirits market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bourbon spirits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.