The bridal wear market has seen considerable growth due to a variety of factors.
• The market size for bridal wear has witnessed robust growth in the last few years. Projected growth from $65.6 billion in 2024 to $69.06 billion in 2025, represents a compound annual growth rate (CAGR) of 5.3%.
This upward trend in the past years can be explained by factors such as cultural traditions and customs, financial well-being and disposable income, contemporary fashion trends and influencers, societal standards and norms, along with the proliferation of bridal-focused publications and media.
The bridal wear market is expected to maintain its strong growth trajectory in upcoming years.
• The expected consistent expansion of the bridal wear market over the ensuing years will result in a size of $80.82 billion by 2029, with a compound annual growth rate (CAGR) of 4.0%.
Factors contributing to the growth projected for this period include the rise of ethical fashion and sustainability, digitalization coupled with e-commerce expansion, customization and personalization trends, the popularity of destination weddings and travel patterns, and a pressing demand for diversity and inclusivity in bridal fashion. Key forecast period trends encompass environmentally friendly bridal collections, virtual fitting and augmented reality experiences, minimalist and uncluttered wedding dress designs, along with gender-neutral and unconventional bridal wear, and the blending of cultural and contemporary elements in bridal dresses.
The bridal wear market is projected to grow due to the increase in the number of weddings. Weddings, which are celebrations of two people uniting in matrimony, involve different traditions, customs, and rituals that are unique to various cultures, religions, and societies. The escalating demand for bridal wear is intrinsically tied to the growing number of weddings, as these attire and their associated jewelry and accessories form the centerpiece of the ceremony, representing the couple's tradition, style, and individual expression. For instance, Bowling Green State University, a noted public research university in the US, reported in September 2024, that in 2022, a total of 2,322,727 women were married, which is an upswing of 269,921 from 2021, when the number stood at 2,052,806. Consequently, the bridal wear market is experiencing this growth surge because of the swelling wedding numbers.
The bridal wear market covered in this report is segmented –
1) By Product: Gown, Traditional Wear
2) By Distribution Channel: Offline, Online
3) By Application: Wedding Dress Renting Service, Wedding Consultant, Photographic Studio, Personal Purchase
Subsegments:
1) By Gown: Ball Gown, Mermaid Gown, A-Line Gown, Sheath Gown, Tea-Length Gown
2) By Traditional Wear: Saree, Lehenga, Kimono, Cheongsam (Qipao), Hanbok
Leading enterprises in the bridal wear sector are launching creative and eco-friendly bridal wear lines such as green-centric bridal collections to enhance their market revenues. Green-centric bridal series imply bridal dress collections that prioritize environmental friendliness, ethical manufacturing processes and sustainability. For example, David's Bridal Inc., a renowned American brand known for wedding attire, unveiled their first-ever REIMAGINE by DB Studio in March 2023. This was a green-centric line of bridal dresses crafted from sophisticated recycled fabrics. As part of their ongoing commitment to offer the epitome of new luxury to all customers, the design of the REIMAGINE by DB Studio collection is meticulously created in a way that helps to create lasting memories while also contributing to environmental conservation for the contemporary bride who is mindful of Mother Nature. Priced between $299 and $599, the collection effectively utilizes unique patterns that serve as a highlight for the season's major fashion movements and styles such as prominent necklines, complex back designs, alternative sleeve types, contemporary twists on traditional lace aesthetics, and more.
Major players in the bridal wear market are:
• Louis Vuitton Malletier
• Macy's Inc.
• Hennes & Mauritz AB
• Gianni Versace Srl (Capri Holdings Limited)
• ASOS PLC
• Giorgio Armani SpA
• Express Inc.
• Harrods Limited
• Pronovias Fashion Group
• Vera Wang
• Dorothy Perkins
• Elie Saab France
• Zuhair Murad
• Alfred Angelo Inc.
• Justin Alexander Limited
• Temperley London
• Watters Designs Inc.
• Monique Lhuillier Inc.
• Oscar de la Renta
• JLM Couture Inc.
• Betsy & Adam
• Paloma Blanca
• Winnie Couture Inc.
• Naeem Khan Ltd.
• Moonlight Bridal Design Inc
• Sophia Tolli
• Theia Couture
• Yumi Katsura International Co. Ltd.
• and Madeline Gardner New York
North America was the largest region in the bridal wear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal wear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.