The budgeting assistance market has seen considerable growth due to a variety of factors.
• The market size for budgeting aid has seen a rapid expansion over the recent years. The market is projected to rise from $4.97 billion in 2024 to $5.55 billion in 2025 with a compound annual growth rate (CAGR) of 11.6%.
The surge during the historical period can be linked to growing awareness of financial literacy, escalation in personal debt levels, expansion of fintech solutions, amplified demand for automatic budgeting tools, and economic volatility that spurs budgeting needs.
The budgeting assistance market is expected to maintain its strong growth trajectory in upcoming years.
• The market for budgeting help is predicted to experience accelerated growth in the approaching years, expanding to a value of $8.53 billion in 2029, with an annual growth rate of 11.4%.
The projected increase in this time frame can be linked to the development of artificial intelligence in financial planning, wider use of subscription-based budgeting tools, escalating demand for customized finance management, incorporation of open banking, and regulatory encouragement for financial health efforts. Key trends expected to emerge during the forecast period encompass the spread of AI-enabled virtual financial assistants, heightened usage of blockchain for secure financial organization, evolution of embedded finance services, growing preference for gamified budgeting apps, and strengthening partnerships between banks and budgeting platforms.
The surge in the use of cloud-based solutions is set to boost the expansion of the budgeting assistance market. Cloud-based solutions are software and services that are hosted on remote servers and can be accessed through the internet. The embracement of cloud-based solutions is driven by factors such as technological advancements, the requirement for adaptable financial tools, the ability to work remotely, regulatory backing, and investments in cloud framework. These solutions speed up the creation of superior financial management tools, and enhance accessibility, collaboration, real-time data analysis, and cost efficiency for users. For example, in December 2023, Eurostat, a Luxemburg-based intergovernmental organization, reported that approximately 45.2% of EU enterprises made use of cloud computing services for functions like email hosting, file storage, and various operational tasks, representing a significant increase of 4.2 percentage points from 2021. Consequently, the increasing use of cloud-based solutions is propelling the budgeting assistance market.
The budgeting assistance market covered in this report is segmented –
1) By Type: Web Based Software, Mobile Based Software
2) By Deployment: On-Premise, Cloud
3) By Enterprise Size: Large Enterprises, Medium Enterprises, Small Enterprises
Subsegments:
1) By Web-Based Software: Cloud-Based Budgeting Tools, Enterprise Budgeting Solutions, Online Personal Finance Management
2) By Mobile-Based Software: Budgeting Apps, Expense Tracking Apps, AI-Powered Financial Assistants
Major companies operating in the budgeting assistance market are increasingly adopting artificial intelligence (AI)-powered tools to enhance financial planning and analysis. AI-powered budgeting tools are transforming personal finance by automating expense tracking, providing personalized insights, and enhancing financial decision-making. For instance, in January 2025, Spring Financial, a Canada-based fintech company, launched Bloom, an AI-driven financial concierge mobile app designed to assist users with budgeting and financial management. Bloom consolidates users' financial information from multiple institutions into a single, intuitive interface, providing real-time insights and personalized support. The app features Oscar AI, a smart assistant that addresses specific financial queries. Bloom also offers automatic transaction categorization, advanced budgeting tools, subscription tracking, and rent reporting to credit bureaus to help users build their credit history.
Major companies operating in the budgeting assistance market are:
• Workday Inc.
• Wolters Kluwer N.V.
• Sage Group plc
• Deltek Inc.
• Anaplan Inc.
• OneStream Inc.
• insightsoftware
• Intuit Inc.
• Prophix Software Inc.
• Vena Solutions Inc.
• YNAB
• Horwath HTL LLC
• Paro Inc.
• Datarails
• Cube Planning Inc.
• Scoro Software
• Mosaic
• Centage Corporation
• Flatworld Solutions Inc.
• Accounovation LLC.
North America was the largest region in the budgeting assistance market in 2024. The regions covered in the budgeting assistance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.