How Has the Call Tracking Software Market Evolved Historically and What is its Current Size?
The call tracking software market has seen considerable growth due to a variety of factors.
• The market size for call tracking software has witnessed substantial growth in the past few years. Estimated to increase from $8.84 billion in 2024, it's projected to reach $9.82 billion in 2025, with a compound annual growth rate (CAGR) of 11.0%.
Factors behind this growth during the historic period include the surge in digital marketing, the trend towards performance-based marketing, integration into CRM systems, the need for real-time analytics, and a heightened emphasis on lead generation.
What Does Future Hold for The Call Tracking Software Market By 2029?
The call tracking software market is expected to maintain its strong growth trajectory in upcoming years.
• The market for call tracking software is projected to experience a considerable surge in the coming years, reaching a value of $14.7 billion by 2029 with a CAGR of 10.6%.
The development during the forecast period can be associated with factors such as the increasing focus on optimizing customer experience (CX), the growing need for decisions backed by data, focus on measuring ROI, necessity for regulatory compliance, and the growth of small and medium-sized enterprises (SMEs). The forecast period will see major trends like AI-driven analytics, tracking across multiple channels, improved call routing, voice recognition technology, and a focus on customization and personalization.
What Are The Primary Growth Drivers In The Call Tracking Software Market?
Rising smartphone usage is projected to fuel the expansion of the call-tracking software industry. Smartphones, characterized by their operating systems, web surfing capabilities, and various applications, are increasingly integrated into daily life for communication, entertainment, and productivity, driven by technological progress, widespread internet availability, and growing smartphone usage. Call tracking software for smartphones provides businesses with the tools necessary to track and analyze incoming calls, which aids in the enhancement of marketing tactics and customer service. For example, Uswitch Limited, a UK-based Financial Conduct Authority, reported in February 2024 that starting in 2022, there were about 71.8 million mobile connections in the UK, marking a 3.8% growth (around 2.6 million) from the previous year. With the anticipated population growth to 68.3 million by 2025, approximately 65 million individuals, or 95%, are expected to own a smartphone, effectively driving the call-tracking software market's growth in the future.
What Is The Segmentation Of The Global Call Tracking Software Market?
The call tracking software market covered in this report is segmented –
1) By Type: Inbound Call, Outbound Call
2) By Offering: Solution, Services
3) By Organization Size: Large Enterprises, Small Medium Enterprises
4) By Deployment: Cloud-Based, On-Premises
5) By Industry Vertical: Education, Information Technology (IT) And Telecommunications, Transportation, Government, Banking Financial Services And Insurance, Media And Entertainment, Automotive And Manufacturing, Energy And Utilities, Other Industry Verticals
Subsegments:
1) By Inbound Call: Call Routing And Management, Call Analytics And Reporting, Call Recording And Monitoring
2) By Outbound Call: Automated Dialing, Call Campaign Management, Performance Analytics And Reporting
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Which Emerging Market Trends Are Altering The Call Tracking Software Industry?
Leading firms in the call-tracking software market are putting a heightened emphasis on the development of sophisticated call-tracking capabilities powered by artificial intelligence with the intention of achieving competitive superiority and expanding their product range. This involves employing AI systems to dissect and comprehend data procured from phone calls. For instance, CallRai, a software firm from the US, revealed an integration with Adobe Analytics in June 2023. It enables improved customer journey monitoring using call data. The incorporation unifies online lead connection points and offline conversions manifested through call tracking from CallRail directly in Adobe Analytics. Its primary function is to assist Adobe Analytics users in enhancing the way website visitors locate and engage, thereby enabling better-informed marketing choices. The integration can be accessed on the Tray Platform, offering sturdy connections for Adobe Analytics and CallRail for seamless integration and automation.
Who Are the Key Players In The Call Tracking Software Market?
Major companies operating in the call tracking software market are:
• Call Box
• Invoca
• CallRail
• Marchex Inc.
• CallSource Inc.
• Infinity Tracking
• CloudTalk
• ResponseTap Ltd.
• CallTrackingMetrics LLC
• CallHippo
• Telmetrics
• Jet Interactive
• CallFire Inc.
• CallRoot
• Agile CRM
• Phonexa Holdings LLC
• Ringba
• Clixtell
• Convirza
• DialogTech
• AddSource
• Retreaver
• WhatConverts
• Caller Insight
What Are The Regional Insights Into The Call Tracking Software Market?
North America was the largest region in the call tracking software market in 2024. The regions covered in the call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
