How Has The Cloud Advertising Market Size Evolved In Recent Years?
The cloud advertising market has shown robust growth powered by various key drivers.
• The market size increased from $85.93 billion in 2024 to $93.15 billion in 2025 with an impressive CAGR of 8.4%.
Factors such as increased internet penetration, targeted advertising, advanced data analytics, cost efficiency, and global reach have propelled the growth during this period.
What Are The Estimated Market Size And Expected Annual Growth Rates For The Cloud Advertising Market?
The cloud advertising market is slated to witness rapid expansion over the next few years.
• Forecast predicts the market size to skyrocket to $162.02 billion by 2029, boasting a CAGR of 14.8%.
The forthcoming growth can be attributed to the surge in artificial intelligence implementations in advertising, growth in programmatic advertising, advancements in Augmented Reality (AR) advertising, cross-device targeting, and enhanced personalization. Key trends such as the dominance of video advertising, evolution of native advertising, voice search optimization, impact of 5g technology, and sustainability in advertising will shape the market in the forecast period.
What Are Key Drivers Propelling Growth Of The Cloud Advertising Market?
The cloud advertising market is being significantly propelled by the rapid increase in the number of internet users. The internet, a global system of interconnected computer networks, allows the sharing of information, communication, and access to data resources through a connection. The rise in internet users is creating robust customer engagement on cloud advertising platforms – in June 2024, the National Telecommunications and Information Administration reported that the number of internet users in the U.S. increased by 13 million from 2021 to 2023. This expansion of internet users is an essential driving force for the cloud advertising market growth.
What Is The Segmentation Of The Cloud Advertising Market?
The cloud advertising market can be segmented as follows:
1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users
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What Trends Are Shaping the Future of the Cloud Advertising Market?
Major trends shaping the cloud advertising market include advancements in technology such as cloud-based platforms. For instance, in December 2023, Fair Isaac Corporation (FICO) launched a cloud-based platform that helps financial institutions optimize operations and encourage innovation in line with the growing digital banking trend in India. Operating on Amazon Web Services (AWS), the FICO platform offers enhanced decision-making, improved customer experiences, and efficient data processing.
Who Are The Major Players In The Cloud Advertising Market?
Key players operating in the cloud advertising market include:
• Amazon Web Services Inc.
• Adobe Systems Incorporated
• Salesforce Inc.
• SAP SE
• International Business Machines Corporation
• Oracle Corporation
• Google LLC
• Imagine Communications
• Marin Software Inc.
• Rackspace Technology Inc.
• Microsoft Corporation
• Viant Technology LLC
• Hewlett Packard Enterprise Development LP
• Sprinklr Inc.
What Is The Leading Region In The Cloud Advertising Market?
In 2024, North America was the largest region in the cloud advertising market. Meanwhile, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
