The cognitive supplements market has seen considerable growth due to a variety of factors.
• In recent times, the cognitive supplements market has seen a swift expansion in its size. The market which was valued at $0.48 billion in 2024, is expected to reach $0.55 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 13.9%.
This surge observed during the historic period is credited to heightened awareness about the advantages of cognitive health, rise in aging population, increased adoption of nootropics and smart drugs, a growing consumer interest, and escalating stress levels.
The cognitive supplements market is expected to maintain its strong growth trajectory in upcoming years.
• In the forthcoming years, the cognitive supplements market is projected to experience speedy expansion, reaching $0.91 billion in 2029, with a compound annual growth rate (CAGR) of 13.5%.
The surge in the projected period can be linked to key factors such as the rising number of neurological disorders, the evolution of e-commerce platforms, amplified attention on mental wellness by consumers, growing levels of disposable income, and the broadening of retail networks and pharmacies. The forecast period will also witness major trends like the advancement of technology, the introduction of nootropic supplements, the increased use of herbal and natural ingredients, the shift towards subscription-based models, and the acceptance of sustainable sourcing methods.
The growth of the cognitive supplement market is projected to be fueled by the soaring aging populace. The phrase 'aging population' delineates a demographical pattern identified by a substantial rise in the percentage or total number of aged individuals in a population. Factors such as falling birth rates, advancements in healthcare and medicine resulting in heightened life expectancy, and demographic transitions to older age brackets contribute to this increase in the aging population. Cognitive supplements cater to the requirements of this aging populace by enhancing cognitive efficiency, memory, and overall brain health. For instance, a prediction from the Population Reference Bureau, a not-for-profit organization based in the US, in January 2024, states that the count of Americans aged 65 and above is expected to surge from 58 million in 2022 to 82 million in 2050. As such, the cognitive supplement market's growth is being precipitated by the rising aging population.
The cognitive supplements market covered in this report is segmented –
1) By Product Type: Natural Molecules, Herbal Extract, Vitamins And Minerals
2) By Form: Chewable, Capsules
3) By Distribution Channel: Super market, Medical Stores, Online Retail Stores, Other Distribution Channels
Subsegments:
1) By Natural Molecules: Omega-3 Fatty Acids, Phosphatidylserine, Acetyl-L-Carnitine, Ginkgo Biloba
2) By Herbal Extract: Rhodiola Rosea, Bacopa Monnieri, Panax Ginseng, Ashwagandha
3) By Vitamins And Minerals: Vitamin B Complex, Vitamin D, Magnesium, Zinc
Leading firms in cognitive supplement space are venturing into personal cognitive health solutions, including subscription services, to meet the unique needs and preferences of individuals. This approach encourages easy access to their products, thereby promoting a higher level of customer satisfaction and retention. Such a subscription model involves a business structure where consumers can opt for a regular delivery service and get their cognitive supplements at a stipulated interval, generally monthly or quarterly. For example, Estrid, a health and wellness company based in Sweden, in May 2022, introduced April, a wellness brand offering vegan, subscription-based supplements by amalgamating contemporary scientific knowledge with traditional herbal medicinal practices. Their aim is to simplify and add enjoyment to daily wellness routines and have collaborated with industry pioneers, physicians, dieticians, and herbalists in the UK to design products, select ingredients, and assert their commitment towards sustainability. The subscription model provided by this brand offers three supplements, namely Multi-Me for cognitive enhancement and energy, Glow Service for increased collagen production, and Club Calm for psychological support.
Major companies operating in the cognitive supplements market report are:
• Amway Corporation
• Lonza Group AG
• Glanbia PLC
• Herbalife Nutrition Ltd.
• Swanson Health Products
• NOW Health Group Inc.
• Thorne Healthtech Inc.
• Life Extension
• Jarrow Formulas Inc.
• MegaFood
• Natural Factors Inc.
• Integrative Therapeutics
• Gaia Herbs
• Solgar Inc
• Nordic Naturals
• Liquid Health Inc.
• Doctor's Best Inc
• Onnit Labs Inc.
• Nature's Bounty Co.
• Carlson Labs
• HVMN Inc.
• Vital Nutrients Inc.
• Douglas Laboratories
• Source Naturals
• Garden of Life
North America was the largest region in the cognitive supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.