What Is The Definition Of The Global Commercial Display Market?
A commercial display is an electronic device designed for professional or business use to showcase information, advertisements, or multimedia content in commercial environments. These displays are commonly found in retail stores, restaurants, hotels, airports, corporate offices, and other public or business settings for various purposes, including advertising, information dissemination, wayfinding, interactive experiences, and enhancing customer engagement.
Commercial Display Global Market Report 2024 provides data on the global commercial display market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The commercial display market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Global Commercial Display Market Size Expected To Expand, And At What Annual Growth Rate?
The commercial display market has seen rapid growth, increasing from $50.95 billion in 2023 to $54.60 billion in 2024 at a CAGR of 7.2%. Growth in recent years was supported by demand for high-definition displays, the need for advertising solutions, retail and commercial space expansion, and affordable display technologies. The market is anticipated to reach $73.10 billion by 2028 at a CAGR of 7.6%, driven by digital transformation, interactive environments, rising advertising demand, and sustainability. Emerging trends include LED technology adoption, interactive and large-format displays, IoT integration, and expanding digital signage applications.
What Are The Key Drivers Fueling Growth In The Commercial Display Market?
The increasing demand for digital signage is expected to drive the growth of the commercial display market. Digital signage refers to electronic displays used to convey multimedia content such as text, images, and videos for informational or advertising purposes. The demand for digital signage is rising due to its ability to deliver dynamic content in retail settings, enhance customer engagement, and streamline information dissemination across various industries. A report from Kiosk Marketplace revealed a 20% increase in global sales of interactive display kiosks in 2022, reaching $14.52 billion. Thus, the demand for digital signage is driving the commercial display market.
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What Are The Principal Market Segments In The Global Commercial Display Industry?
The commercial display market covered in this report is segmented –
1) By Product: Digital Signage, Display Monitor, Display Television (TV)
2) By Component: Hardware, Software, Service
3) By Technology: Liquid Crystal Display (LCD), Light Emitting Diode (LED), Other Technologies
4) By Display Type: Flat Panel, Curved Panel, Other Panels
5) By Application: Retail, Hospitality, Entertainment, Stadiums And Playgrounds, Corporate, Banking, Healthcare, Education, Transportation
Which Emerging Market Trends Are Altering The Commercial Display Market?
Companies in the commercial display market are adopting augmented and virtual reality technologies, such as on-set virtual production (OSVP) displays, to elevate user experiences and streamline production workflows. OSVP displays create realistic virtual backgrounds for filmmaking and live production. For instance, in April 2024, ROE Visual, a China-based digital display provider, introduced the Obsidian LED Display Solution tailored for the film industry. It offers superior black levels, a reinforced frame for on-set versatility, and energy efficiency, reducing studio costs and extending product life.
What Is The Leading Region In The Commercial Display Market?
North America was the largest region in the commercial display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the commercial display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
