The construction toys market has seen considerable growth due to a variety of factors.
• The size of the construction toys market has seen a robust growth in the past few years. The market size is projected to increase from $11.05 billion in 2024 to $11.81 billion in 2025 with a compound annual growth rate (CAGR) of 7.0%.
Factors contributing to this growth in the previous years include their educational worth, historical significance and legacy, durability, licensed themes, aid in social and cognitive development, and a gender-neutral appeal.
The construction toys market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market size for construction toys is projected to experience robust growth, reaching a value of $16.45 billion by 2029, and progressing with a compound annual growth rate (CAGR) of 8.6%.
The estimated growth in this duration can be linked to increasing e-commerce activities, emphasis on sustainability, inclusive toy designs, parental awareness, the emergence of maker culture, and focus on safety standards. The forecast period will also see significant trends such as the incorporation of stem learning, augmented reality (AR) integration, the growth of licensing partnerships, introduction of modular and customizable sets, digital incorporation for interactive play, and opportunities for 3D printing.
The anticipated increase in available funds for expenditure is predicted to stimulate the expansion of the construction toys market within the projected timeline. This growth in disposable income is encouraging a considerable rise in spending on leisure activities globally. Consumers, when furnished with excess funds, show a willingness to invest in improving their life quality, which is reflected in the increased acquisition of a wide array of consumer and recreational products, including toys. For instance, data published by the Office for National Statistics in September 2024, an executive office of the UK Statistics Authority based in the UK, showed a 6.3% rise in gross disposable household income (GDHI) in 2022 as opposed to the previous year in the UK. Specifically, England witnessed a GDHI spike of 6.5%, while Northern Ireland, Scotland, and Wales reported increases of 6.3%, 5.5%, and 4.4% respectively. Such upward shifts in disposable income are indicative of an economy on the rebound and differing regional economic circumstances throughout the UK. Therefore, an increase in disposable income is paving the way for the construction toys market to flourish.
The construction toys market covered in this report is segmented –
1) By Product: Bricks And Blocks, Tinker Toy, Other Products
2) By Raw Material: Wood, Polymer, Metal, Other Raw Materials
3) By Distribution Channel: Super markets And Hyper markets, Convenience Stores, Online
Subsegments:
1) By Bricks And Blocks: Building Bricks, Foam Blocks, Magnetic Building Blocks
2) By Tinker Toy: Classic Tinker Toy Sets, Modern Tinker Toy Variants, Specialty Tinker Kits
3) By Other Products: Construction Vehicles, Construction Kits, Role-Playing Construction Sets
The trend that is gaining strong hold in the construction toys market and expected to fuel its growth in the coming years is product innovation. Prominent firms in the market space are bringing about innovation in their products to maintain their market standing. For example, Ravensburger, a toy company based in Germany, launched its new marble run, GraviTrax Starter-Set Bounce, billed as the ultimate gaming gift for construction-loving children, in October of 2023. GraviTrax is the construction toy STEM track system that inspires children of eight years and above to unleash their creativity to fashion inventive marble run tracks and put their marbles in motion. The GraviTrax system isn't just a source of fun, but also serves as an educational tool to expose kids to concepts such as gravity, magnetism, and kinetic energy. It supports the development of problem-solving skills through its rebuildable features that allow repeated explorations of new possibilities.
Major companies operating in the construction toys market include:
• LEGO Group
• BANDAI NAMCO Holdings Inc.
• Hasbro Inc.
• Mattel Inc.
• VTech Holdings Limited
• Kawada Ltd.
• Tegu Inc.
• Mega Brands Inc.
• Melissa & Doug Corporation
• Spin Master Corp.
• Magformers International Inc.
• Hornby Hobbies Limited
• Learning Resources Inc.
• PlayMonster LLC
• K'NEX Brands L.P.
• Revell GmbH
• Gebrüder Märklin & Cie. GmbH
• Enlighten Bricks Co. Ltd.
• Geomagworld S.p.A.
• Cobi Sp. z o.o.
• Meccano Ltd.
• Thames & Kosmos LLC
• The Tinkershop LLC
• Tamiya Inc.
• Schylling Inc.
• KnuckleStrutz LLC
• Polydron Educational Ltd.
• Wange Laoxing Toys Co. Ltd.
• Xingbao Group Co. Ltd.
• LaQ Co. Ltd.
North America was the largest region in the construction toys market in 2024. The regions covered in the construction toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.