The consumer healthcare market has seen considerable growth due to a variety of factors.
• Recent years have witnessed a significant expansion in the consumer healthcare market. The market, which is projected to rise from $667.56 billion in 2024 to $821.44 billion in 2025, will experience a compound annual growth rate (CAGR) of 23.1%.
Factors contributing to the historical growth include the aging population and their healthcare requirements, the upsurge in over-the-counter (OTC) medications, more focus on wellness and prevention, e-commerce growth including online pharmacies, as well as a rise in health and fitness trends.
The consumer healthcare market is expected to maintain its strong growth trajectory in upcoming years.
• Significant expansion is anticipated in the consumer healthcare market over the forthcoming years, with projections estimating a rise to $1812 billion by 2029, growing at a compound annual growth rate (CAGR) of 21.9%.
This projected growth during the forecast period could stem from the increased interest in personalized health and genetics, advancements in digital health and telemedicine, remote patient vigilance, health apps and wearable technology, and an escalating demand for nutraceuticals and dietary supplements. The forecast period also showcases major trend shifts towards the adoption of digital health and telemedicine, health apps and wearables, customization in health and genetics, the increased use of remote patient monitoring mechanisms, and solutions that cater to aging-in-place.
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The swift expansion of e-commerce and online drugstores is fueling the advancement of the consumer healthcare market. An escalating number of consumer healthcare goods are being distributed via online pharmacies to enhance customer comfort. Notable online global pharmacies consist of Walgreens, Hims.com/Hers.com, SecurePharmaOnline, YourDrugStore, Lloyds Pharmacy, and Netmeds. Furthermore, pharmaceutical corporations are also pushing their OTC merchandise online. For example, Dr. Reddy’s peddles its OTC commodities via Amazon and other e-commerce platforms in the USA. Therefore, the burgeoning e-commerce industry is steering the growth of the consumer healthcare market.
The consumer healthcare market covered in this report is segmented –
1) By Product: OTC Pharmaceuticals, Dietary Supplements
2) By Application: Retail, Online, Hospitals
Subsegments:
1) By OTC Pharmaceuticals (Over-the-Counter Pharmaceuticals): Analgesics (Pain Relief), Cold and Cough Remedies, Allergy Medications, Digestive Health Products, Topical Treatments
2) By Dietary Supplements: Vitamins and Minerals, Herbal Supplements, Protein Supplements, Omega Fatty Acids, Probiotics, Meal Replacement Products
There is a growing trend among consumer healthcare companies to provide digital health solutions. As the populace becomes more tech-savvy, health and wellness is evolving into a digital realm, resulting in on-demand treatments. In order to meet the changing digital preferences of consumers, consumer healthcare firms are launching digital, interconnected and customised self-care amenities. A case in point is Johnson & Johnson, which delivers a behavioural coaching app alongside its Nicorette QuickMist Nicotine Spray, enabling smokers to plan and monitor their journey to quit smoking.
Major companies operating in the consumer healthcare market include:
• Johnson & Johnson
• Procter & Gamble
• GlaxoSmithKline
• Pfizer Inc.
• Bayer AG
• Merck & Co. Inc.
• Reckitt Benckiser Group plc
• Sanofi S.A.
• AbbVie Inc.
• Amgen Inc.
• Nestlé Health Science
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Herbalife Nutrition Ltd.
• DSM (Dutch State Mines)
• Boiron
• Perrigo Company plc
• Meda Pharmaceuticals
• Astellas Pharma Inc.
• Bausch Health Companies Inc.
• Ipsen S.A.
• HRA Pharma
• Omega Pharma
• Canopy Growth Corporation
• Nature's Way
• Oriflame Cosmetics S.A.
• Softel
• Unilever PLC
• Nature's Bounty
North America was the largest region in the consumer healthcare market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the consumer healthcare market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.