How Is The Global Cranberries Market Defined?
Cranberries refer to small, tart, red berries that grow on low-hanging vines in bogs or marshes. They are widely used in cooking, particularly in sauces, relishes, baked goods, and beverages such as juice and cocktails. Additionally, cranberries are known for their health benefits, as they are rich in antioxidants, vitamins, and minerals.
Cranberries Global Market Report 2024 provides data on the global cranberries market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Cranberries market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Market Size And Growth Rate Of The Global Cranberries Market Projected?
The cranberries market size has shown steady growth, rising from $2.25 billion in 2023 to $2.35 billion in 2024 at a CAGR of 4.3%. This growth in the historic period is attributed to the traditional uses of cranberries in food products, increased awareness of their health benefits, expansion in cranberry cultivation, rising consumption of on-the-go snacks, and heightened demand from the processing industry. Looking ahead, the market is expected to grow to $2.83 billion in 2028 with a CAGR of 4.8%, driven by the growing popularity of cranberry-based functional beverages, the trend towards plant-based and vegan diets, increased consumer preference for organic and natural products, rising interest in dietary health benefits, and the growing demand for urinary tract infection (UTI) prevention products. Major trends in the forecast period include the development of health and wellness products based on cranberries, the introduction of new flavored cranberry product lines, advancements in sustainable practices and organic ingredient sourcing, and innovations in processing techniques to enhance product offerings.
What Are The Primary Growth Drivers In The Cranberries Market?
Growing consumer demand for organic goods is expected to propel the growth of the cranberries market. Organic goods refer to products produced and processed according to organic farming standards, which prohibit synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. Demand for organic goods is on the rise due to several factors, including increasing health consciousness among consumers and growing awareness about the environmental impact of conventional farming practices. Cranberries are utilized in organic food products to offer natural tartness and nutritional benefits while aligning with consumers' preferences for organic, pesticide-free options. For instance, in June 2022, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry in North America, it was revealed that organic industry sales surpassed $63 billion, with $1.4 billion (2%) in total growth over the preceding year. Additionally, organic food, which accounted for over 90% of organic product sales, experienced 2% growth, reaching $57.5 billion. Therefore, the growing consumer demand for organic goods is driving the growth of the cranberries market. The market size for cranberries is projected to reach $E billion in 2023, $F billion in 2024, and $G billion by 2028.
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What Is The Segmentation Of The Global Cranberries Market?
The cranberries market covered in this report is segmented –
1) By Product Type: Fresh Fruits, Freeze Dried, Air Dried, Other Product Types
2) By Nature: Conventional, Organic
3) By End-User: Bakery, Confectionaries, Dairy Products, Beverages, Cereals, Other End Users
What Emerging Trends Are Shaping The Cranberries Market Landscape?
Major companies in the cranberries market focus on developing innovative products, such as standardized whole-fruit cranberry powder, to gain a competitive edge. Standardized whole-fruit cranberry powder is a finely milled cranberry powder with consistent levels of active ingredients. For example, in January 2022, Fruit d’Or, a Canada-based cranberry processing company, launched Pro Cran d’Or and Pro Cran Naturelle 80-mesh cranberry powders used for softgels and gummies. These are the first powders made from whole-fruit cranberries and meet FDA (Food and Drug Administration) requirements for a health claim regarding reduced UTI (Urinary Tract Infection) risk. The powder has a particle size of 80 mesh, preventing leakage in softgels and offering versatility for various delivery systems. These powders can be blended with other ingredients and are suitable for use in smoothies, bars, dairy products, and cosmetics.
Which Region Has The Fastest Expansion In The Cranberries Market?
North America was the largest region in the cranberries market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the cranberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
