The cruise safari market size has experienced significant growth in recent years, projected to rise from $1.94 billion in 2023 to $2.13 billion in 2024, reflecting a compound annual growth rate (CAGR) of 9.8%. This historic growth can be attributed to factors such as increasing interest in experiential travel, the popularity of wildlife and nature tourism, enhanced luxury cruise options, rising demand for adventure tourism, and the influence of social media on travel choices. Looking ahead, the cruise safari market is expected to continue its upward trajectory, reaching $3.11 billion in 2028 at a CAGR of 10%. This anticipated growth is driven by several factors, including a growing demand for luxury cruise safaris, increased investments in infrastructure and amenities, the expansion of travel packages, the rising impact of social media and travel influencers, and the availability of advanced and comfortable cruise safari vessels. Major trends in the forecast period encompass advancements in wildlife tracking technology, the implementation of smart onboard systems, the development of themed cruise safari packages, the adoption of flexible itinerary options, and the creation of multi-destination safari cruises.
Global Cruise Safari Market Key Driver
The rising demand for river cruises is expected to propel the growth of the cruise safari market in the coming years. River cruises, which involve traveling on boats or ships along rivers, offer passengers the chance to visit multiple destinations while enjoying onboard comforts. The increasing popularity of river cruises is attributed to travelers' desires for unique, immersive experiences, easy access to diverse locations, and high levels of personalized service. Cruise safari enhances the river cruise experience by offering passengers unique wildlife viewing opportunities and immersive on-shore excursions. For example, a report by the Cruise Lines International Association (CLIA) in April 2024 indicated that an estimated 31.7 million cruise passengers were carried in 2023, marking a 7% rise compared to the past four years. Thus, the growing demand for river cruises is significantly driving the cruise safari market.
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Global Cruise Safari Market Segments
The cruise safari market covered in this report is segmented –
1) By Type: Customized And Private Vacations, Adventure And Safari, Small Group Journey, Other Types
2) By Tour: Absolute Luxury, Budget Friendly
3) By Vessel Type: Large Cruise Ships, Smaller Expedition Ships
4) By Booking Channel: Direct Booking, Traveling Agencies, Online Platform
By Geography:The regions covered in the cruise safari market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the cruise safari market in 2023.
Major Cruise Safari Industry Players
Oceanwide Expeditions BV, MSC Cruises S.A., Carnival Corporation & plc, Royal Caribbean Group, Norwegian Cruise Line Holdings Ltd., Viking Cruises Ltd., Abercrombie & Kent Group of Companies S.A., Hurtigruten AS, National Geographic Partners LLC, Lindblad Expeditions Holdings Inc., CroisiEurope SA, Compagnie du Ponant, Fred. Olsen Cruise Lines Ltd., G Adventures Inc., Singita Management Company (Pty) Ltd., Azamara Club Cruises, Aqua Expeditions Pte. Ltd., Aurora Expeditions Pty Ltd, Cruiseaway Pty Ltd., Zambezi Queen Collection, Pandaw Cruises Ltd., Exodus Travels Ltd., Island Queen Cruises & Tours, Hebridean Island Cruises Ltd.
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Cruise Safari Market Overview
A cruise safari is a unique travel experience that combines the luxury of a cruise with the adventure of a safari. This type of safari typically takes place on a specially designed riverboat or luxury cruise ship that navigates through wildlife-rich areas or remote coastlines. The cruise safari offers an immersive way to experience diverse ecosystems and abundant wildlife while providing the high-end amenities and comfort associated with cruising.
Cruise Safari Global Market Report 2023 provides data on the global cruise safari market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The cruise safari market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
