Global Customer Communications Management Market Share 2024, Forecast To 2033

19 Feb, 2024

The customer communications management market has witnessed rapid growth, increasing from $1.47 billion in 2023 to $1.63 billion in 2024, with an 11.0% CAGR. This growth is attributed to the adoption of multichannel communication strategies, the growth of customer-centric business models, regulatory compliance emphasis in communications, advances in digital and personalized marketing, and an increase in customer experience optimization. The market is expected to see rapid growth, reaching $2.52 billion in 2028, with an 11.6% CAGR. Contributing factors include the expansion of omnichannel customer engagement, increased demand for interactive and dynamic content, emphasis on privacy and data security in customer communications, and growth in cloud-based customer communications management solutions. Key trends include personalization and hyperpersonalization in customer communications, integration with customer relationship management (CRM) systems, the rise of conversational and chatbot-based communications, adoption of rich media and interactive documents, and a shift towards automated and self-service customer communications.

Global Customer Communications Management Market Key Driver

An increase in smartphone penetration globally is identified as a key driver for the customer communication management market. The rise in smartphone users, as reported by Uswitch Limited, with mobile connections reaching 71.8 million in the UK, reflects a 3.8% increase from the previous year. Predictions indicate that around 65 million individuals in the UK, constituting 95% of the population, will own smartphones by 2025. This surge in smartphone penetration is expected to propel the growth of the customer communication management market.

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Global Customer Communications Management Market Segments

The customer communications management market covered in this report is segmented –
1)By Component: Solution, Services
2)By Deployment Mode: On-Premises, Cloud
3)By Organization Size: Large Enterprises, Small And Medium Enterprises
4)By Vertical: IT And Telecom, Retail And eCommerce, BFSI, Healthcare, Travel And Hospitality, Government, Utilities, Other Verticals
By Geography: The regions covered in the template market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions. North America was the largest region in the customer communications management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer communications management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Major Customer Communications Management Industry Players

Adobe Inc.; Capgemini SE; CEDAR CX Technologies; Open Text Corporation; Sefas Innovation Inc.; ABBYY Solutions Ltd.; Avaya LLC.; BCC Software LLC.; Broadridge Financial Solutions Inc.; Cincom Systems; Cognizant Technology Solutions Pvt Ltd.; Crawford Technologies Inc.; Dell Technologies Inc.; Doxee S. p. A.; Exela Technologies Inc.; GMC Software AG; Hewlett Packard Enterprise Development LP; Kofax Inc.; Messagepoint Inc.; Newgen Software Technologies Limited; Hyland Software Inc.; Objectif Lune Inc.; OneSpan Inc.; Oracle Corporation; Pitney Bowes Inc.; The Ricoh Company Ltd.; Xerox Corporation.; Zoho Corporation.

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Customer Communications Management Market Overview

Customer communication management refers to software for improving production, delivery, storage, and outbound communications retrieval to customers. A centralized CCM platform that enables real-time, cross-channel, interactive conversations improve customer experience substantially. The customer communication management is used to facilitate customer interactions and improve sharing, storage, and retrieval of customer communications using various tools and processes.

Customer Communications Management Global Market Report 2023 provides data on the global customer communications management market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The customer communications management market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.