How Has the Customer Journey Mapping Software Market Evolved Historically and What is its Current Size?
The customer journey mapping software market has seen considerable growth due to a variety of factors.
• The market size of customer journey mapping software has witnessed a significant expansion in the past few years. The market value is predicted to increase from $14.2 billion in 2024 to $16.46 billion in 2025, progressing at a compound annual growth rate (CAGR) of 15.9%.
Factors such as the emphasis on customer-centric approach, adoption of digital transformation, prevalence of omnichannel marketing, reliance on data-driven insights, and better comprehension of customer behavior contributed to this growth in the historical period.
What is the Forecasted Market Size and CAGR for the Customer Journey Mapping SoftwareMarket?
The customer journey mapping software market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for customer journey mapping software is projected to experience a significant increase in the coming years, resulting in an escalated value of $34.66 billion by 2029 with a compound annual growth rate (CAGR) of 20.5%.
This rise during the projected time frame is associated with elements such as the adoption of artificial intelligence and predictive analytics, a rise in the need for personalization, cross-functional collaboration, heightened competitive distinction, and a focus on strengthening customer retention and loyalty. Key factors or trends that are expected to prevail in this forecasted period include emotional journey mapping, integration into CRM systems, emphasis on customer retention, aptitude towards mobile-centric capabilities, and collaborative workflows.
What Key Factors and Trends are Driving the Growth of the Customer Journey Mapping Software Market?
The escalating emphasis on enhancing data quality and safeguarding client data is predicted to fuel the expansion of the customer journey mapping software market. The condition of data is assessed by data quality based on factors like its relevance, completeness, precision, promptness, consistency, legitimacy, and uniqueness to the intended purpose. Customer journey mapping narrates the customer's experience from the inception to the end, from the initial touchpoint, through the engagement process, and into a sustained relationship, providing essential details about significant interactions throughout the journey. For example, in 2022, the O'Reilly AI Adoption in the Enterprise 2022 report stated that 48% of participants employ data analysis, machine learning, or AI tools to resolve data quality problems. Consequently, the escalating emphasis on enhancing data quality and safeguarding client data is steering the growth of the customer journey mapping software market.
What are the Market Segments in the Customer Journey Mapping Software Market?
The customer journey mapping software market covered in this report is segmented –
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Subsegments:
1) By Software: Visualization Tools, Journey Mapping Tools, Analytics And Reporting Tools, Integration Tools,
2) By Services: Implementation Services, Support And Maintenance Services, Training Services
3) By Consulting Services: Strategy Consulting, Process Improvement Consulting, Technology Consulting
Pre-Book The Customer Journey Mapping Software Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends are Shaping the Customer Journey Mapping Software Market?
The increasing popularity of inventive customer data platforms constitutes a notable trend in the customer journey mapping market. Prominent industry participants involved in the production of customer journey mapping software are striving to create groundbreaking customer data platforms. Such platforms, including behavior-tracking software, effectively facilitate the delivery of highly personalized customer experiences. Case in point, Amplitude, Inc., a US firm partaking in the customer journey mapping software industry, introduced Amplitude CDP in May 2022. This platform is distinguished by its unrivaled features, including being the pioneer insights-driven customer data platform in the market. It eradicates the need for integration with external analytics providers by independently collecting and scrutinizing data on its own platform, intended for product analytics.
Who Are the Key Players in the Customer Journey Mapping Software Market?
Major companies operating in the customer journey mapping software market include:
• Smaply GmbH
• UXPressia Inc.
• Adobe Inc.
• Contentsquare SAS
• Glassbox Digital UK Ltd.
• CleverTap Inc.
• MoEngage Inc.
• WebEngage Marketing Cloud Solutions Private Limited
• Salesforce. com Inc.
• Custellencia LLC
• Whatfix Inc.
• Cemantica Labs Private Limited
• SurveySparrow Inc.
• The Rocket Science Group LLC
• Hotjar Limited
• Mixpanel Inc.
• FullStory Inc.
• UserZoom Technologies Inc.
• UserTesting Inc.
• Qualtrics LLC
• Medallia Inc.
• Clarabridge Inc.
What are the Regional Insights into the Customer Journey Mapping Software Market?
North America was the largest region in the customer journey mapping software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey mapping software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
