What Has Been The Historical And Current Growth Of The Digital Advertising Market?
The digital advertising market has seen considerable growth due to a variety of factors.
• The scale of the digital advertising market has seen a swift expansion in the recent past. It is projected to surge from $734.24 billion in 2024 to $843.48 billion in 2025, marking a compound annual growth rate (CAGR) of 14.9%.
Factors such as the escalation in advertising spending, a surge in e-commerce adoption, a wider presence of smartphones and a burgeoning growth in social media engagement can explain the growth during the historic period.
What are the Market Size and Expected Growth Rates for the Digital Advertising Market?
The digital advertising market is expected to maintain its strong growth trajectory in upcoming years.
• The digital advertising sector is predicted to witness rapid expansion in the upcoming years, reaching a value of $1426.63 billion in 2029, with a compound annual growth rate (CAGR) of 14.0%.
This growth during the forecast period can be credited to surging internet access, growing government endorsement for digital advertising, and increased urbanization. Noteworthy future trends encompass a emphasis on strategic cooperations and affiliations to enhance financial resilience, a turn towards AI-driven apps for digital advertising, the use of digital out-of-home (DooH) ad campaigns to engage targeted audiences, escalating demand for engaging advertising that provides a unique, personalized experience, the use of augmented reality (AR) for interactive experiences, and the debut of 3D solutions in advertising strategies.
What Factors Are Driving Growth In The Digital Advertising Market?
The continuous growth of internet users and the impact of self-service platforms are pivotal factors propelling the global digital advertising industry. The Internet is broadly employed for numerous activities such as e-commerce, e-learning, establishing social connections, media, communication, and transferring files. Internet World Stats reports that as of June 2022, around 5.385 billion individuals, representing over 67.9% of the world's population, are Internet users. Furthermore, the rising popularity of self-service advertising platforms significantly contributes to the digital advertising sector. These platforms offer advertisers enhanced convenience in ad placement. The effortless setup and administration of campaigns without the hassle of interfacing with human intermediaries has made digital marketing more appealing to advertisers. Hence, the surge in the number of internet users and the prevalence of self-service platforms are key catalysts in driving the market.
What Are The Key Segments Within The Global Digital Advertising Market?
The digital advertising market covered in this report is segmented –
1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media And Entertainment, Consumer Goods And Retail Industry, Financial Service And Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing And Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals
Subsegments:
1) By Mobile Ad (In-App and Mobile Web): In-App Advertisements, Mobile Web Ads, SMS and MMS Advertising
2) By Desktop Ad: Display Ads, Search Engine Ads, Native Ads, Email Marketing Ads
3) By Digital TV: Connected TV Advertising, Over-the-Top (OTT) Advertising, Addressable TV Advertising
4) By Other Platforms: Social Media Ads, Digital Out-of-Home (DOOH) Advertising, Podcast Advertising, Influencer Marketing Platforms
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How Are New Trends Impacting The Size Of The Digital Advertising Market?
Advancements in technology, particularly AR (augmented reality), are emerging as a leading trend in the global digital advertising market. Augmented reality has been embraced by advertisers for its ability to improve the customer experience. An illustration of this is Darabase, a software firm from the US, launching an AR advertising platform in November 2023. The platform has transformed the world of advertising by converting physical properties into profitable AR billboards. It streamlines the authorization process for AR advertising via Property Digital Rights (PDRs), enabling owners to effectively manage and generate revenue off their properties. Core offerings include recording PDRs as secure tokens on the Polygon Blockchain to maintain clear rights management, and providing complimentary registration for the initial 1,000 properties. This game-changing platform allows property owners to capitalize on the thriving $680 billion digital advertising market, whilst facilitating a protected sphere for advertisers and bolstering customer interaction.
Who Are the Key Players in the Digital Advertising Market?
Major companies operating in the digital advertising market include:
• Google
• Meta Platforms. Inc. (Facebook)
• Amazon.com. Inc
• Microsoft Corporation
• Alibaba Group Holdings Limited
• HULU LLC
• Tencent
• Saga Communications. Inc
• Twitter. Inc.
• AdChina
• Baidu Advertising and Sina Corp
• S4 Capital
• Dentsu International
• PwC's Digital Services
• Accenture Interactive
• Boostability (Berlin)
• SQ Digital
• Gorilla Marketing
• OTM
• RMAA Group
• Netpeak (Moscow)
• Webrentic
• Slon Media (Moscow)
• 25wat
• Jstokes
• Thrive Agency
• Sizmek Technologies Inc
• ArnoldStreet
• SocialMedia55
• Hawk Media
• El Cielo Digital - Sabemos de Marketing Digital
• DieciseisOnce.com
• SEOnet
• Dicore Digital
• Punto Rojo
• Sherlock Communications
• Centrico Digital
• FP7 McCANN
• Tonic International
• MullenLowe MENA
• Elephant Nation
• BPG Group
• Mars Media Group
• Intango
• Executive Digital
• Pyramedia Group
• 3points
• Boopin
• Maat Marcom Agency
• Borarong Consulting
• SyberGrupe
• BlueMagnet
• Rushing Tap
• Watson Ferguson Marketing Agency
What are the Regional Insights into the Digital Advertising Market?
North America was the largest region in the digital advertising market in 2024. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
