Global Digital Intelligence Platform market growth 2024, Forecast To 2033
4 Mar, 2024
The digital intelligence platform market has seen rapid growth, rising from $15.42 billion in 2023 to$18.37 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. This growth is attributed to data explosion, growing online presence, evolving customer expectations, regulatory compliance, social media impact, and the demand for competitive insights and strategic marketing investments. Forecasts indicate rapid growth ahead, with the market expected to reach $36.72 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. This expansion will be driven by greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, augmented analytics adoption, and focus on actionable insights. Major trends include real-time analytics, cybersecurity and data privacy, cloud computing adoption, automation, intelligent process automation (IPA), and collaborative, open ecosystems.
Global Digital Intelligence Platform Market Key Driver
The digital intelligence platform market is witnessing substantial growth, driven by the increasing demand for mobile applications worldwide. Mobile applications have become integral to users' daily lives, with significant spending reported in the US alone. Business Standard Private Limited reports that US users spent $8.5 billion on top 100 non-game mobile apps offering subscriptions in 2021. Digital intelligence platforms leverage user data from mobile apps to derive valuable insights for businesses, aiding in enhancing user engagement and understanding customer preferences. Thus, the escalating demand for mobile applications is set to propel the digital intelligence platform market, expected to see significant growth in 2023, 2024, and 2028.
Get A Free Sample Of The Global Digital Intelligence Platform Market ReportGlobal Digital Intelligence Platform Market Segments
The global digital intelligence platform market covered in this report is segmented –
1) By Component: Data Management, Analytics, Performance monitoring tools, Engagement Optimization
2) By Enterprise Type: Small Enterprises, Medium and Large Enterprises
3) By Touchpoint: Web, Email, Mobile, Social Media, Company Website, Kiosks and Point-Of-Sale (POS)
4) By Industry Vertical: Manufacturing, Travel and Tourism, Media and Entertainment, Retail and E-Commerce, IT and Telecommunications, Healthcare and Life Sciences, Other Industries.
By Geography: The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa.
North America was the largest region in the digital intelligence platform market in 2023. The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Major Digital Intelligence Platform Industry Players
Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA, Localytics Limited, International Business Machines Corporation, Cxense ASA, SAP SE, Upland Software Inc., Facebook Inc., Salesforce.com Inc., Optimizely Inc., Oracle Corporation, AlphaSense Inc., Vectra AI Inc., Databricks Inc., Insitro Inc., Abnormal Security Corp., Ambu A/S, Atom Medical Corp., Becton, Dickinson and Company, Carl Zeiss AG, DxNow Inc., Esco Micro Pte. Ltd., Fisher & Paykel Healthcare Limited, FUJIFILM Irvine Scientific Inc., Genea Biomedx UK Ltd., Gynotec B.V., Hamilton Thorne Ltd., IHMedical A/S, Inspiration Healthcare Group PLC, InVitroCare Inc., Koninklijke Philips NV, Masimo Corp., MedGyn Products Inc., Natus Medical Incorporated, Phoenix Medical Systems (P) Ltd., Rocket Medical PLC, SAR Healthline Pvt. Ltd., Thermo Fisher Scientific Inc., Utah Medical Products Inc., Vyaire Medical Inc., Vitro life Ltd.
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Digital Intelligence Platform Market Overview
Systems and applications that transform client digital usage data into useful insights are referred to as digital intelligence platforms. A digital intelligence platform is used to acquire various insights by analyzing data from digital sources. The user can utilize the digital intelligence platform to analyze customer behaviour on the website, mobile site, or mobile app and use that data to tailor their interactions with the user regardless of when, where, or how they connect with the user.
Digital Intelligence Platform Global Market Report 2023 provides data on the global digital intelligence platform market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The digital intelligence platform market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.