The Digital Out-Of-Home Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Digital Out-Of-Home Advertising Market?
The size of the digital out-of-home advertising market has swiftly expanded recently, swelling from $19.31 billion in 2024 to $21.70 billion in 2025. The compound annual growth rate (CAGR) during this period has been recorded as 12.4%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Digital Out-Of-Home Advertising Industry?
The Digital Out-Of-Home Advertising Global Market is forecasted to have a market size of $34.25 billion in 2029, growing at a compound annual growth rate (CAGR) of 12.1%.
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What are the Key Growth Drivers Fueling the Digital Out-Of-Home Advertising Market?
The key drivers in the digital out-of-home advertising market are:
• Growth of connected smart devices and high demand for environmentally friendly digital displays
• Expansion in digital transit and mobile solutions on a large scale
• Increasing adoption of facial recognition for more targeted advertising
• Rising number of digital billboards in retail environments
Global Market Segmentation: Identifying Major Digital Out-Of-Home Advertising Industry Segments
The digital out-of-home advertising market covered in this report is segmented –
1) By Format Type: Digital Billboard, Video Advertising, Ambient Advertising, Other Formats
2) By Organization Size: Large And Medium Enterprise, Small Enterprise
3) By Application: Indoor, Outdoor
4) By End Users: Retail, Recreation, Banking, Transportation, Education, Other End Users
Subsegments:
1) By Digital Billboard: Large-Format LED Billboards, Interactive Digital Billboards, Programmatic Digital Billboards, 3D Digital Billboards, Mobile Digital Billboards
2) By Video Advertising: In-Transit Video Advertising, Digital Place-Based Video Screens, Retail And Mall Video Displays, Stadium And Arena Video Advertising, Airport And Transit Hub Video Displays
3) By Ambient Advertising: Augmented Reality (AR) DOOH Ads, Projection Mapping Advertising, Smart Sensor-Based Interactive Ads, Holographic Display Advertising, Digital Wall And Floor Projections
4) By Other Formats: Digital Street Furniture Advertising, Digital Transit Media Advertising, AI-Powered Contextual DOOH Ads, Geolocation-Based DOOH Advertising, Weather-Responsive DOOH Ads
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What are the emerging Trends Shaping the Future of the Digital Out-Of-Home Advertising Market?
The key trends in the digital out-of-home advertising market are:
• The digital out-of-home advertising market is witnessing rising integration of virtual reality.
• Development of 5G-enabled advertising networks is a major emerging trend.
• Advancements in geolocation-based targeting are increasingly shaping the market.
• The market is seeing increased use of blockchain for ad tracking and integration of social media along with user-generated content.
Who Are the Top Competitors & Leading Players in the Digital Out-Of-Home Advertising Market?
Major players in the digital out-of-home advertising market are:
• ProSiebenSat1 Media
• VGI Global Media
• JCDecaux
• Clear Channel
• Lamar Advertising Company
• Ströer SE & Co. KGaA
• Outfront Media Inc.
• Daktronics Inc.
• oOh!media Limited
• Bennett Coleman & Company Limited
• APG|SGA
• Sharp NEC Display Solutions
• Global Outdoor Media Limited
• Pattison Outdoor Advertising
• Talon Outdoor Ltd
• Broadsign International LLC
• QMS Media Limited
• Exterion Media Group
• ZETA Display
• Vistar Media
• Ocean Outsider
• Blue Fin Media
• EyeMedia LLC
• Adomni
• Global Advertising Media Private Limited
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the digital out-of-home advertising market in 2024
