What are the Historical Developments and Current Growth Metrics of the Digital Pet Care Products and Services Market?
The digital pet care products and services market has seen considerable growth due to a variety of factors.
• The market size for digital pet care products and services has seen substantial growth in the past few years. It is projected to escalate from $96.52 billion in 2024 to $105.67 billion in 2025, portraying a compound annual growth rate (CAGR) of 9.5%. Factors contributing to this notable growth during the historic period include the humanization of pets, heightened knowledge about pet health, convenience and easy access, pet insurance provisions and wellness programs, and an increase in pet ownership.
What Is The Projected Growth Of The Digital Pet Care Products and Services Market?
The Digital Pet Care Products and Services market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for digital pet care products and services is anticipated to witness swift expansion in the coming few years, projected to reach $162.94 billion by 2029, growing at a compound annual growth rate (CAGR) of 11.4%.
This expected surge during the forecast period is credited to factors such as telehealth and remote veterinary services, emphasis on mental health and well-being, subscription-based services, customized nutrition solutions, attention towards the elderly pet population, as well as pet fitness and exercise. The period also expects to see the increasing popularity of smart pet products, pet care mobile applications, the implementation of IoT in pet tracking and monitoring, personalized pet health records, and the impact of social media on pet trends.
What Are The Key Drivers Fueling Growth In The Digital Pet Care Products and Services Market?
The growth of the digital pet care products and services market is anticipated to be fueled by the rising pet adoption rates. Acquiring a pet from a rescue center or a shelter is what pet adoption entails. This trend is increasing the demand for high-end pet care products and services needed to keep these pets healthy, safe, and content. For example, a survey conducted by the American Pet Products Association (APPA) and the human society of the United States, a non-profit organization based in the U.S., revealed that there are 128.451 million U.S. households with pets. Of these households, 54% or roughly 69 million own at least one dog. As such, the escalating rates of pet adoption are contributing to the expansion of the digital pet care products and services market.
What Are The Principal Market Segments In The Global Digital Pet Care Products and Services Industry?
The digital pet care products and services market covered in this report is segmented –
1) By Type: Pet Food, Pet Care Products, Services
2) By Source: Animal-Based, Plant-Based, Synthetic
3) By Animal: Dogs, Cats, Birds, Fishes, Horses
Subsegments:
1) By Pet Food: Dry Food, Wet Food, Treats And Snacks, Specialized Diets
2) By Pet Care Products: Grooming Products, Health And Wellness Products, Accessories, Training Products
3) By Services: Pet Sitting And Dog Walking, Veterinary Services, Grooming Services, Training And Behavior Services, Boarding Services
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Which Emerging Market Trends Are Altering The Digital Pet Care Products and Services Industry?
Leading businesses in the digital pet care products and services market are increasingly adopting AI-based solutions to enhance pet care. For example, Wiggly, a pet care firm based in the US, unveiled an AI-centric pet care application in July 2024. The distinct feature of Wiggly is its cutting-edge AI chat functionality that provides users with a personal AI assistant specifically designed for pet owners. This virtual pet care assistant is a reliable source for customised, expert advice on a variety of subjects such as veterinary care, nutrition, behavior, and others. The chat functionality allows customers to ask pet-related queries and get expert advice instantly.
Who Are the Key Players In The Digital Pet Care Products and Services Market?
Major companies operating in the digital pet care products and services market include:
• Pet Plan Limited
• Hartville Group Inc.
• PetFirst Healthcare LLC
• Anicom Holdings Inc.
• Direct Line Insurance Group PLC
• Trupanion Inc.
• Pethealth Inc.
• BabelBark Inc.
• Banfield Pet Hospital
• Chewy Inc.
• Hill's Pet Nutrition Inc.
• PetSmart Inc.
• Supertails Inc.
• Wagmo Pet Insurance Agency Inc.
• Embrace Pet Insurance Agency LLC
• Lemonade Insurance Company
• American Society for the Prevention of Cruelty to Animals
• Petco Animal Supplies Inc.
• Embark Veterinary Inc.
• Wisdom Health Genetics LLC
• Whistle Labs Inc.
• AllTrails Inc.
• PetPlate Inc.
• BarkBox Inc.
• NomNomNow Inc.
• JustFoodForDogs LLC
• The Farmer's Dog Inc.
• Petcube Inc.
• Pet Poison Helpline LLC
• PetHonesty Inc.
• FitBark Inc.
• Pet Assure Corp.
• Petnostics LLC
• Pretty Litter LLC
• Sure Petcare Limited
• Pawscout Inc.
What Are The Regional Insights Into The Digital Pet Care Products and Services Market?
North America was the largest region in the digital pet care products and services market in 2024. The regions covered in the digital pet care products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
