How Has the Digital Signage Market Size Evolved in Recent Years?
The digital signage market has seen considerable growth due to a variety of factors.
• The size of the digital signage market has seen significant expansion in the past few years. The predicted market growth indicates an increase from $21.65 billion in 2024 to $23.05 billion in 2025, with a compound annual growth rate (CAGR) set at 6.5%.
This robust growth in the past can be credited to an increase in expenditure on retail and advertising, improved customer interaction, a shift from traditional to digital displays, and more cost-effective communication methods.
What Does Future Hold for The Digital Signage Market Size?
The digital signage market is expected to maintain its strong growth trajectory in upcoming years.
• The realm of digital signage anticipates experiencing a speedy expansion in the coming years, with an estimated market size of $34 billion in 2029, marking a CAGR of 10.2%.
This surge within the projected timeframe can be connected to the rise of smart cities, an increased demand for instant information, enhanced employee communication, and growth in the transportation and hospitality domains. Some of the prominent trends predicted for this timeframe include mobile device integration, the incorporation of augmented reality (AR) and virtual reality (VR), touch-free and motion-based interfaces, personalized content through data merging, and a coordinated multi-channel approach.
Which Key Drivers Are Propelling Th Digital Signage Market's Growth?
The growth of the digital signage market is substantially influenced by the increasing preference for cloud-based solutions. These are services or applications hosted on distant servers and accessed through the internet, permitting users to save, manage, and process data independent of local infrastructure. Cloud-based solutions are witnessing a surge in demand due to their scalability, affordability, and availability from any location with internet access. When integrated with digital signage, these solutions provide the benefits of remote management, instant updates of content, and scalability across several displays, thereby improving flexibility and control. For example, as per Eurostat, a government agency based in Luxembourg, 45.2% of companies in the EU adopted cloud computing services in December 2023. These services encompass internet-based access to software, computing strength, and storage capability. Hence, the escalating demand for cloud-based solutions is anticipated to spur the growth of the digital signage market in future.
What Is The Segmentation Of The Global Digital Signage Market?
The digital signage market covered in this report is segmented –
1) By Product: Standalone Display, Video Wall
2) By Offering: Hardware, Software, Services
3) By Location: Indoor, Outdoor
4) By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users
Subsegments:
1) By Standalone Display: LCD Displays, LED Displays, Projection Displays, Touchscreen Displays
2) By Video Wall: LCD Video Walls, LED Video Walls, Projection Mapping Video Walls, Interactive Video Walls
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What Emerging Trends Are Shaping The Digital Signage Market Landscape?
Firms in the digital signage market are honing their focus on creating technologically superior solutions in an attempt to consolidate their market standing. The continual evolution of technology aids in making digital signage more interactive, versatile, efficient, and suitable for diverse applications, thus expanding its market scope and propelling growth. For example, in June 2023, fugo.ai, a cloud-based digital signage software from the UK, launched the Fugo Digital Signage Player, an advanced Windows-based tool created to address difficulties in large-scale digital signage deployment. Equipped with an impressive Intel processor, substantial RAM and storage, the player guarantees uninterrupted content playback. It emphasizes connectivity, adaptability for varied settings, and heightened security features to tackle the challenges typically associated with using consumer devices for digital signage. The Fugo Player is marketed as a dependable, high-performing hardware choice for enterprises looking to maximize their digital signage implementations.
Who Are the Key Players in the Digital Signage Market?
Major companies operating in the digital signage market include:
• Samsung Electronics Co. Ltd.
• Sony Corporation
• LG Electronics Inc.
• Panasonic Corporation
• NEC Corporation
• Toshiba Corporation
• Sharp Corporation
• Koninklijke Philips N.V.
• Delta Electronics Inc.
• Navori Labs SA
• Scala Inc.
• Crestron Electronics Inc.
• E Ink Holdings Inc.
• Barco NV
• Daktronics Inc.
• ViewSonic Corporation
• Christie Digital Systems USA Inc.
• BenQ Corporation
• Absen
• AU Optronics Corp.
• Elo Touch Solutions Inc.
• Planar Systems Inc.
• Peerless Industries Inc.
• BrightSign LLC
• Milestone AV Technologies LLC
• STRATACACHE Inc.
• NanoLumens Corporation
• Omnivex Corporation
• Keywest Technology Inc.
• Leyard Optoelectronic Co. Ltd.
• Onelan Limited
• Mitsubishi Electric Corporation
• SpinetiX SA
• YCD Multimedia
• Matrox Graphics Inc.
• Enplug Inc.
• NoviSign Ltd.
What are the Regional Insights into the Digital Signage Market?
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
