The diving tourism market size has rapidly expanded in recent years, increasing from $3.67 billion in 2023 to $4.06 billion in 2024, with a CAGR of 10.8%. This growth can be attributed to rising disposable incomes, increased interest in adventure tourism, greater awareness of marine conservation, the establishment of dive training programs, and improvements in travel infrastructure. The market is expected to see further rapid growth, projected to reach $6.19 billion in 2028, at a CAGR of 11.1%. Factors contributing to this growth include the expansion of eco-friendly diving practices, the rise of virtual reality dive experiences, niche underwater adventure tourism, the influence of marine conservation policies, and enhanced global connectivity facilitating travel. Significant trends in the forecast period will include increased dive tourism in emerging markets, greater demand for remote and unexplored dive sites, the expansion of underwater cultural heritage tourism, a surge in sustainable diving initiatives, and the influence of social media in promoting unique dive destinations.
Global Diving Tourism Market Key Driver
The rising popularity of water sports activities is projected to drive the diving tourism market. Water sports include recreational and competitive activities like surfing, boating, kayaking, and water skiing, which are growing in popularity due to trends in adventure tourism, greater accessibility to aquatic destinations, and a focus on fitness and wellness. Diving tourism, in particular, provides underwater experiences that appeal to adventure enthusiasts while promoting marine conservation and sustainability. According to a report by the New York State Parks in October 2021, the total number of registered recreational boats in New York increased by 6,051 to reach 439,508, with 431,229 boats registered specifically for recreational use. This rising interest in water sports activities is fueling the growth of the diving tourism market.
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Global Diving Tourism Market Segments
The diving tourism market covered in this report is segmented –
1) By Type: Deep Diving, Drift Diving, Wreck Diving, Free Diving
2) By Tourist Type: Domestic, International
3) By Age Group: 10 To 20, 20 To 30, 30 To 40, 40 And above
4) By Application: Professional Diver, Recreational Diver, New Diver
5) By End User: Solo, Friend, Couple, Family
By Geography:The regions covered in the diving tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the diving tourism market in 2023.
Major Diving Tourism Industry Players
PADI Travel Ltd, Aggressor Adventures LLC, Emperor Divers, Equator Diving, Worldwide Dive and Sail International Ltd, Pro Dive International, PT. AquaMarine Diving - Bali, Blue O Two Limited, Sea Bees Diving, Regaldive, Divebooker.com, Scuba Junkie, Caradonna Dive Adventures Inc., Aquatic Adventures Inc., Bluewater Travel Inc., Deep Blue Adventures Inc., Dive Butler International Limited, LiveAboard.com, Undersea Hunter Group, Dive The World International Co. Ltd., Explorer Ventures Liveaboard Fleet, Liveaboard Adventures, Nautilus Liveaboards, Scuba Travel, Liquid Diving Adventures
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Diving Tourism Market Overview
Diving tourism refers to travel and leisure activities focused on scuba diving and underwater exploration, where individuals or groups visit various dive sites to experience marine life and underwater environments. It attracts enthusiasts interested in underwater adventures and marine conservation. Diving tourism contributes to local economies but also requires careful management to protect fragile ecosystems.
Diving Tourism Global Market Report 2023 provides data on the global diving tourism market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The diving tourism market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
