The edible flakes market has seen considerable growth due to a variety of factors.
•The market size for edible flakes has seen substantial growth in the past few years. Its expansion is projected to continue, rising from a value of $23.68 billion in 2024 to $25.65 billion in 2025, with a compound annual growth rate (CAGR) of 8.4%.
This growth during the historic period can be traced back to factors such as evolving consumer dietary habits, the globalization of food markets, heightening awareness of health and wellness, a surge in the consumption of convenience foods, and an elevation in disposable incomes.
The edible flakes market is expected to maintain its strong growth trajectory in upcoming years.
• In the forthcoming years, the market for edible flakes is set to witness robust expansion. By 2029, the market is projected to reach $34.44 billion, growing at a compound annual growth rate (CAGR) of 7.6%.
The anticipated growth during the forecast period can be traced back to factors such as increasing demand for functional foods, developments in the health and wellness sector, the surge in population and urbanization, the escalating demand for natural and organic products, and the globalization of food supply chains. The forecast period will be characterized by significant trends including the growing preference for sustainable and environmentally friendly packaging, the ascendency of plant-based and alternative protein products, edible flakes customization in line with dietary preferences, a focus on clean labels and transparency, and the embracing of sophisticated manufacturing technologies in production procedures.
The surge in vegan consumers is anticipated to drive the expansion of the edible flakes market. Those who follow a vegan lifestyle and dietary preferences are referred to as vegan consumers. Because of their plant-based composition and their usage as a colorful and tasty supplement to their dishes, edible flakes can be beneficial for vegans. For example, a study conducted by Truly Experiences Ltd., a private limited company in the UK, revealed in March 2023 that the vegan population in the UK increased by 445,428 in 2022, up 40% from the previous year. As a result, the rise in vegan consumers is facilitating the growth of the edible flakes market.
The edible flakes market covered in this report is segmented –
1) By Product: Wheat Flakes, Rice Flakes, Flakey Oats, Corn Flakes, Other Products
2) By Nature: Organic, Conventional
3) By Distribution Channel: Hyper markets Or Super markets, Online Retailers, Specialty Stores
Subsegments:
1) By Wheat Flakes: Whole Wheat Flakes, Multigrain Wheat Flakes
2) By Rice Flakes: Flattened Rice, Puffed Rice Flakes
3) By Flakey Oats: Instant Oats Flakes, Rolled Oats Flakes
4) By Corn Flakes: Sweetened Corn Flakes, Unsweetened Corn Flakes
5) By Other Products: Barley Flakes, Quinoa Flakes, Millet Flakes
The trend of product innovation is increasingly becoming prominent in the edible flakes market. In order to maintain their market standing, key companies are innovating new products. For example, Darrell Lea Confectionery Co., a confectionery manufacturer based in Australia, introduced the Crunchy Nut Corn Flakes chocolate block in July 2023. This product merges Darrell Lea's creamy milk chocolate with Kellogg's Crunchy Nut Corn Flakes and additional peanuts, resulting in an exciting fusion of sweet, crunchy and nutty flavors.
Major companies operating in the edible flakes market include:
• Nestle S.A.
• PepsiCo Inc.
• General Mills Inc.
• The Kellogg Company
• Dr. August Oetker AG
• Post Holding Company
• Quakers Oat Company
• Patanjali Ayurved Limited
• The Hain Celestial Group Inc.
• Marico Ltd.
• H & J Bruggen KG
• Bob’s Red Mill Natural Foods
• SunOpta Inc.
• Nature's Path Foods
• NOW Foods
• Mary's Gone Crackers Inc.
• Freedom Foods Group
• Nutiva Inc.
• Baggry's India Limited
• Attune Foods LLC
• Purely Elizabeth
• Mom's Best Cereals
• Julian Bakery Inc.
• Aarrowhead Mills Inc.
• Back to Nature Foods Company
• Proti Foods
North America was the largest region in the edible flakes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the edible flakes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa