The educational tourism market has seen considerable growth due to a variety of factors.
• The educational tourism market has witnessed substantial growth in recent years. It is expected to grow from $382.9 billion in 2024 to $430.48 billion in 2025, at a CAGR of 12.4%.
This growth can be attributed to globalization, rising demand for cultural exchange, expanded international partnerships among educational institutions, higher disposable incomes, a greater emphasis on experiential learning, and the growth of study-abroad programs.
The educational tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The educational tourism market is forecasted to grow rapidly, reaching $680.46 billion by 2029 at a CAGR of 12.1%.
The growth is attributed to a rising demand for global learning experiences, the popularity of study abroad programs, increased government and institutional support, a growing middle-class population, a focus on cultural exchange, and the expansion of online educational platforms. Trends will include digital learning platforms, virtual and hybrid learning experiences, eco-friendly travel practices, integration of augmented and virtual reality, and customized educational travel experiences.
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The growing demand for international education is expected to boost the educational tourism market. International education is in high demand due to globalization, better career opportunities, and higher quality education. This growth promotes educational tourism by encouraging students and educators to travel abroad for academic programs and cultural experiences. For example, the Institute of International Education reported that more than 1 million international students enrolled in US higher education institutions in 2022–2023, a 12% increase from the previous year. This rising demand for international education is driving the educational tourism market.
The educational tourism market covered in this report is segmented –
1) By Education Type: Primary, Secondary, College, Post Graduate
2) By Age Group: Less Than 12 Years, 13-18 Years, 19-25 Years, 26-40 Years, 41-55 Years
3) By Occupation Type: Students, Scholar, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, Other Occupations
Subsegments:
1) By Primary: School Tours For Primary Students, Educational Field Trips, Adventure And Learning Camps For Primary Schools, Cultural And Heritage Tours For Primary Education
2) By Secondary: High School Exchange Programs, Educational Field Trips And Study Tours For Secondary Students, Career Exploration Programs, Stem (Science, Technology, Engineering, And Math) Tours
3) By College: College Study Abroad Programs, University Campus Tours, International Exchange Programs For College Students, Internship And Research Programs Abroad, Summer Courses And Workshops For College Students
4) By Post Graduate: Graduate School Exchange Programs, Academic Conferences And Seminars Abroad, Post-Graduate Research Programs And Fellowships, Study Tours For Advanced Degrees, Specialized Workshops And Executive Education Programs
In the educational tourism market, companies are working on virtual classroom platforms to offer international educational experiences without physical travel. These platforms support live interactions and collaboration, making it easier to engage with diverse educational systems. In June 2022, UK-based Avantis Education launched Eduverse, a virtual classroom platform that integrates AI-driven personalized learning, 3D environments, and real-time collaboration tools, enabling remote classes and field trips.
Major companies operating in the educational tourism market are:
• EF Education First
• CIEE Council on International Educational Exchange
• Brightspark Travel Inc.
• Contiki (US) Holdings Inc.
• Key Travel Limited
• American Institute For Foreign Study
• Road Scholar
• ACIS Educational Tours
• Ellison Travel &Tours Ltd.
• GVI Company
• Academic Programs International
• Cultural Vistas
• WEP International
• Capital Tours Inc.
• Stratix Consultants
• Straight A Tours
• Global Volunteers
• Go Eco
• Futures Abroad
• GoIreland
• IQ Education Consultants
• M.K.H Consultancy Services
• Meridean Overseas
• Qadri International Education Consultancy
• AAI Edutourz Pvt Ltd.
North America was the largest region in the educational tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.