What Factors Propelled The Growth Of The Energy Bar Market In The Past?
The energy bar market has seen considerable growth due to a variety of factors.
•The market size for energy bars has been consistently expanding over the past years. It is expected to grow from a valuation of $4.26 billion in 2024 to $4.45 billion in 2025, reflecting a compound annual growth rate (CAGR) of 4.2%.
The upward trend in the historical era can be accredited to amplified awareness about health and fitness, lifestyle alterations amongst consumers, rising interest in weight management, innovative additions in ingredients, convenience, and on-the-go nutrition.
What Is The Projected Growth And Market Size For The Energy Bar Sector?
The energy bar market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the energy bar market as it is anticipated to experience substantial growth in the coming years. The market is predicted to expand to $5.41 billion by 2029, with a compound annual growth rate (CAGR) of 5.0%.
Certain factors forecasted to contribute to this growth include increased retail availability and accessibility, a shift towards plant-based and sustainable products, smart nutritional and functional ingredients, responses to global health issues, and the growth of the fitness industry. Emerging trends projected to impact the market during this forecast period encompass low sugar products and natural sweeteners, novel flavors and textures, strategies for sustainable packaging, custom nutrition options, snack convenience and portability, as well as various collaborations and limited edition releases.
What Factors Are Driving Growth In The Energy Bar Market?
The growth of the energy bar market is being fuelled by an upward trend in involvement in sports, health clubs, and gyms. Sports include physical activities or games, which can be performed for pleasure or in a competitive manner. Health clubs or gyms are venues that have a vast range of exercise and fitness equipment, lessons, and amenities intended to enable individuals to boost their physical health and well-being. Energy bars serve as a nutritious option for fitness buffs, aiding them in realizing their fitness objectives. In line with the Department for Digital, Culture, Media and Sport (DCMS), a UK-based government department, reports from November 2023 illustrated that 22% of people went to live sports events in the past half-year, indicating a 4 percentage point surge from 2021-22. The most popular game was football with a viewership of 65%, sustaining its appeal from the previous year. Rugby viewership rose to 19%, a 3 percentage point increase from the previous 16% the earlier year. The interest in various other sports remained steady, mirroring last year's 17%, while cricket saw a boost to 15%, a 4 percentage point ascent from 11%. Consequently, the rising participation in sports, health clubs, and gyms is driving the expansion of the energy bar market.
What Are The Main Segments Of The Global Energy Bar Market?
The energy bar market covered in this report is segmented –
1) By Type: Protein Bar, Nutrition Bar, Cereal Bar, Fiber Bar
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super markets/Hyper markets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels
Subsegments:
1) By Protein Bar: Whey Protein Bars, Plant-Based Protein Bars, Casein Protein Bars
2) By Nutrition Bar: Meal Replacement Bars, Health And Wellness Bars, Vitamin-Enriched Bars
3) By Cereal Bar: Granola Bars, Rice Cereal Bars, Oatmeal Bars
4) By Fiber Bar: Soluble Fiber Bars, Insoluble Fiber Bars, Prebiotic Fiber Bars
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What Emerging Trends Are Influencing The Growth Of The Energy Bar Market?
Leading businesses in the energy bar market are leveraging strategic alliances to boost their product innovation, sustainability, and broaden their market penetration. Strategic consortiums are mechanisms where companies utilize each other's capabilities and assets for reciprocal advantages and accomplishments. For example, in August 2024, Pakka Limited, a sustainable packaging firm based in Australia, collaborated with Brawny Bear, a nutrition firm from the US, to create environment-friendly packaging solutions for energy bars. Their goal, through the development of compostable packaging, is to lessen the ecological footprint of conventional plastic packaging which is frequently non-biodegradable.
Who Are the Key Players in the Energy Bar Market?
Major companies operating in the energy bar market include:
• Lotus Bakeries NV
• General Mills Inc.
• Clif Bar & Company
• ProBar LLC
• Post Holdings Inc.
• Bumble Bar Inc.
• PepsiCo Inc.
• Kind LLC
• Kellogg Company
• Quest Nutrition LLC
• Chicago Bar Company
• Abbott Nutrition Manufacturing Inc.
• Nestle SA
• Atkins Nutritionals Inc.
• McKee Foods Corporation
• The Simply Good Foods Company
• The Bountiful Co.
• Mars Incorporated
• Fullwell Mill Limited
• LÄRABAR
• Mediterra Inc.
• Brighter Foods Ltd.
• Health Warrior Inc.
• The Hershey Company
• YouBar
What Is The Most Dominant Region In The Energy Bar Market?
North America was the largest region in the energy bar market in 2024. Europe is expected to be the fastest-growing region in the global energy bar market during the forecast period. The regions covered in the energy bar market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
