What Is The Overview Of The Global Event And Exhibition Market?
Events and exhibitions are organized activities designed to bring people together for purposes such as networking, showcasing products, or sharing knowledge. Events include conferences and seminars, while exhibitions involve displays of products or services to attract and engage targeted audiences.
Event And Exhibition Global Market Report 2024 provides data on the global event and exhibition market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The event and exhibition market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Projections Can We Expect For The Size And Growth Rates Of The Global Event And Exhibition Market?
The event and exhibition market has grown from $45.01 billion in 2023 to $47.66 billion in 2024, achieving a CAGR of 5.9%. Growth drivers include increased networking opportunities, consumer interest in experiences, economic growth, and corporate marketing investments. The market is expected to reach $60.21 billion by 2028 with a CAGR of 6%. Factors such as the rise of hybrid events, emerging markets, experiential marketing, and event technology investment contribute to this growth. Trends include virtual and augmented reality integration, eco-friendly events, AI adoption, data-driven strategies, and personalized experiences.
What Are The Core Factors Supporting Growth In The Event And Exhibition Market?
The event and exhibition market is likely to grow as investments in corporate conferences and events rise. Companies are increasingly allocating resources for conferences and events that focus on networking, brand promotion, and business development. Higher investment in these events boosts demand for venues and related services. In June 2024, the UK Conference and Meeting Survey revealed that the number of corporate conferences in the UK had increased significantly, with over 1 million events generating approximately $20.96 billion in direct spending.
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What Are The Major Segments Within The Global Event And Exhibition Market?
The event and exhibition market covered in this report is segmented –
1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users
Which Trends Are Expected To Transform The Event And Exhibition Market?
In the events and exhibitions market, companies are integrating advanced transaction infrastructure to improve attendee ticketing and event management experiences. Leap Event Technology launched a payment solution in August 2023, using Stripe to streamline payment processing and ensure secure transactions, improving operational efficiency for event organizers.
What Is The Fastest Growing Region In The Event And Exhibition Market?
Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
