What Is The Current and Historic Market Size Analysis Of Exam Preparation And Tutoring Market?
The exam preparation and tutoring market has seen considerable growth due to a variety of factors.
• The market size for exam preparation and tutoring has experienced robust growth lately. The market, which is projected to be $68.08 billion in 2024, is expected to expand to $72.09 billion in 2025, a compound annual growth rate (CAGR) of 5.9%.
Factors contributing to the historical growth trends include developments in the education system, import of high-stakes exams, increased parental engagement and aspirations, intensified competition in college admissions, and the impact of globalization and language proficiency.
How Will the Exam Preparation And Tutoring Market Size Evolve over the Forecast Period?
The exam preparation and tutoring market is expected to maintain its strong growth trajectory in upcoming years.
• The tutoring and exam preparation market is anticipated to witness substantial expansion in the foreseeable future. The market is predicted to rise to $88.81 billion by 2029, with a compound annual growth rate (CAGR) of 5.4%.
This growth during the predicted period can be due to factors such as the popularity of online and distant learning, focus on education that builds specific skills, changes in exam structures, governmental measures, and educational directives, and the increasing importance of continuous learning. The ongoing trends that are foreseen during this period involve advancements in learning technologies, innovations in educational technology, personalized learning experiences, the application of game mechanics to learning processes, and platforms that encourage collective learning.
What Factors Are Driving Growth In The Exam Preparation And Tutoring Market?
The escalating competition in academia is forecasted to stimulate the expansion of the exam preparation and tutoring market. As the educational bar is raised and more scholars compete for finite college entries and scholarships, there's an escalating stress on students to achieve exceptional academic results. This competitive scenario encourages both learners and their parents to opt for tutoring services that can boost educational performance and augment test scores. For instance, per the records of Data Science for Everyone, an alliance promoting data science education, there was a rise in the number of students involved in the AP Data Science Challenge, a contest for high school students to learn vital data science skills early on, from 2,500 in 2023 to 9,000 in 2024. Consequently, the escalating academic competition is a catalyst for the expansion of the exam preparation and tutoring market.
What Key Areas Define The Segmentation Of The Global Exam Preparation And Tutoring Market?
The exam preparation and tutoring market covered in this report is segmented –
1) By Tutoring Type: Structured Tutoring, On-demand Tutoring
2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service
3) By Course Duration: Test Preparation Service, Subject Tutoring Service
4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training
Subsegments:
1) By Structured Tutoring: One-On-One Tutoring Sessions, Group Tutoring Classes, Curriculum-Based Programs
2) By On-Demand Tutoring: Online Tutoring Platforms, Mobile App-Based Tutoring, Instant Tutoring Services
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How Are Emerging Trends Reshaping The Dynamics Of The Exam Preparation And Tutoring Market?
Technological progression is an emerging trend that is increasingly recognized in the exam preparation and tutoring sector. Businesses in this market are adopting newer technologies to create innovative offerings and maintain their market standing. For example, Vedantu, an exam preparation and tutoring company based in India, rolled out the technologically sophisticated online learning platform, Whiteboard Audio Video Environment (W.A.V.E. 2.0) in March 2022. The W.A.V.E. solution leverages artificial intelligence and machine learning to analyze over a hundred factors in real-time, enhancing student engagement, the effectiveness of teaching, and learning results. The technology attains accurate insights using facial recognition, content assessment, analysis of whiteboard usage, verbal interaction analysis, doubt assessment, tone analysis, sentiment assessment, and other leading-edge methodologies. As per Vedantu, this proprietary technology is expected to thoroughly transform the educational process and performance evaluation.
Who Are the Key Players in the Exam Preparation And Tutoring Market?
Major companies operating in the exam preparation and tutoring market include:
• Pearson plc
• TAL Education Group
• McGraw Hill Education Inc.
• Cengage Learning Holdings II Inc.
• Kaplan Inc.
• Varsity Tutors
• The Princeton Review
• Sylvan Learning LLC
• Chegg Inc.
• Tutor Doctor International Inc.
• Catapult Learning LLC
• Wyzant Inc.
• C2 Educational System Inc.
• Kumon North America Inc.
• TPR Education IP Holdings
• Tutor.com Inc.
• Preply Inc.
• GradeStack Learning Pvt. Ltd.
• Barron's Educational Series Inc.
• Mathnasium LLC
• TakeLessons
• Ambow Education Holding Ltd.
• BenchPrep
• Club Z! Tutoring Services
• Skooli Inc.
• ArborBridge Inc.
• Manhattan Prep
• Magoosh
• Tutoring Club LLC
• Houghton Mifflin Harcourt Publishing Company
• Wiley Education Services
What Is The Most Dominant Region In The Exam Preparation And Tutoring Market?
North America was the largest region in the exam preparation and tutoring market in 2024. Asia-Pacific is expected to be the global exam preparation and tutoring market report fastest-growing region in the forecast period. The regions covered in the exam preparation and tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
