The eye cosmetic packaging market has seen considerable growth due to a variety of factors.
• The market size for eye cosmetic packaging has experienced robust growth in the past few years. The market value, which is currently at $14.76 billion as of 2024, is projected to increase to $15.79 billion in 2025, participating at a compound annual growth rate (CAGR) of 7.0%.
This growth during the historical period is due to factors such as increased consumer awareness regarding personal grooming prompting higher demand for eye cosmetics, thus leading to a boom in packaging innovations. Further, the impact of Hollywood and pop culture calls for more diverse and appealing packaging solutions. Technological advancements in packaging have also made it possible to produce designs that are more functional and aesthetically pleasing.
The eye cosmetic packaging market is expected to maintain its strong growth trajectory in upcoming years.
• The projected forecast for the eye cosmetic packaging market suggests a robust growth in the coming years, culminating to a market value of $20.52 billion by 2029 at a CAGR of 6.8%.
Factors contributing to this growth during the forecast period include the digitalization boom and the increased use of social media platforms, resulting in higher demand for visually appealing eye cosmetic packaging. Additionally, the emphasis on inclusivity and diversity will encourage brands to create packaging that caters to a wider audience. Furthermore, the rise of intelligent packaging technologies will introduce new features and improve user interaction. Some of the significant market trends within the forecast frame are the preference for minimalistic and sophisticated packaging designs, the surge in sustainable packaging solutions, and the implementation of smart packaging that gives extra product details and augments the user experience.
The escalating usage of cosmetic goods is projected to bolster the expansion of the eye cosmetic packaging market in the future. Cosmetics are products designed for application on the face or body to cleanse, enhance beauty, boost attractiveness, or modify the look without impacting the body's structure or functionality. Owing to heightened consumer understanding of personal aesthetics and self-care prompted by the influence of social media and a greater emphasis on beauty and grooming, the consumption of these products is on the rise. Eye cosmetic packaging is essential in boosting the allure of a product along with the user experience, by presenting functional designs that allow for straightforward application and accurate dosage. It also safeguards the product's integrity, thereby lengthening its shelf life and preserving its potency. For example, in December 2022, the annual report of Loreal, a company dealing in cosmetics based in France, revealed that their active cosmetic sales amounted to 5124.5 billion euros ($5,549.1 billion) in 2022, an increase of +30.6%. As a result, the rise in cosmetic product consumption is propelling the growth of the eye cosmetic packaging market.
The eye cosmetic packagingmarket covered in this report is segmented –
1) By Product: Bottles, Jars, Tubes, Boxes, Other Products
2) By Material: Plastic, Glass, Paper And Paperboard, Metal
3) By Distribution Channel: Online, Offline
4) By Application: Eye Shadow, Eyeliner, Mascara, False Eye Lashes, Eyebrows, Concealer And Primer
Subsegments:
1) By Bottles: Glass Bottles, Plastic Bottles, Airless Bottles, Dropper Bottles, Pumps And Dispensers
2) By Jars: Glass Jars, Plastic Jars, Acrylic Jars, Air-Tight Jars, Mirrored Jars
3) By Tubes: Plastic Tubes, Aluminum Tubes, Flexible Tubes, Squeeze Tubes, Airless Tubes
4) By Boxes: Folding Cartons, Rigid Boxes, Cosmetic Gift Boxes, Printed Packaging Boxes, Eco-Friendly Packaging Boxes
5) By Other Products: Pouches And Sachets, Cosmetic Palettes, Compacts And Cases, Roll-On Packaging, Applicator Tools And Brushes
Significant businesses in the eye cosmetic packaging market are working towards the creation of innovative products, like mascara tubes, to elevate the user experience and satisfy customer requirements. Mascara tubes, which are distinct containers for storing mascara, are equipped with an applicator that facilitates easy eyelash application. For instance, Cherng Mei Enterprise Co. Ltd., a cosmetic packaging enterprise based in Taiwan, introduced flexible mascara tubes in October 2023. These tubes, available in both opaque and transparent finishes, enable users to easily track the product usage thus reducing wastage. They are offered in two designs - M409-1 and M409-2, with each having the capacity to hold 5ml and have been made with portability in mind. Furthermore, the packaging design can be repurposed for eyeliner and lip gloss by pairing them with a skinny brush or doe foot applicators.
Major companies operating in the eye cosmetic packaging market are:
• Berry Global Inc.
• Albea S.A.
• AptarGroup Inc.
• Gerresheimer AG
• HCP Packaging USA Inc.
• Geka GmbH
• Quadpack Industries S.A.
• The Libo Cosmetics Co. Ltd.
• Alpha Packaging Inc.
• H&K Müller GmbH & Co. KG
• Plásticos FACA S.A.
• 3C Inc.
• Laboratorio Edol S.A.
• APC Packaging LLC
• Cosmogen
• The Packaging Company (TPC)
• CORPACK GmbH
• Epopack Co. Ltd.
• Cosmopak Inc.
• Baralan International
• Toly Group
North America was the largest region in the eye cosmetic packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye cosmetic packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.