The fabric care market has seen considerable growth due to a variety of factors.
• In the past few years, the fabric care market has seen robust growth. It is projected to expand from $111.16 billion in 2024 to $118.83 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.9%.
Factors contributing to this growth during the historical period include population increase, heightened demand for high-end products, increased disposable income among consumers, improved living standards, the rise of e-commerce, and more frequent usage of clothing.
The fabric care market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the fabric care market is anticipated to witness robust growth, escalating to a whopping $153.47 billion by 2029, with a 6.6% compound annual growth rate (CAGR). This surge during the forecast period may be ascribed to the rising demand for eco-friendly and sustainable laundry care goods, enlightened awareness of the requirement for premium detergents, heightened health and sanitation concerns, greater consumer consciousness, and upgrading consumer lifestyles. Predominant trends for the forecast period encompass intelligent fabric care solutions, sustainable packaging advancements, the creation of fabric care merchandise, the emergence of washing machines, the launch of detergents, and novel breakthroughs like automatic washing machines, dryers, and fabric softeners.
The fabric care market is expected to flourish due to anticipated improvements in lifestyles. Such improvements involve positive transformations in different aspects of one's life, leading to better overall wellness. These enhancements can be linked to various factors such as health consciousness, educational advancement, and societal changes. Fabric care is of utmost importance as it promotes cleanliness, comfort, confidence, and extends the life of clothing, thereby contributing to an enriched lifestyle. For example, in July 2023, the Office for National Statistics (ONS) - a UK-based authority on official stats, stated that approximately 91.0% of women and 81.7% of men claimed to have enacted some or significant modifications to their lifestyle. The age group of 16 to 24 years reported a 77.2% rate in lifestyle alterations, while the 50 to 64 years old bracket registered the highest percentage of 90.7%. Consequently, enhancements in lifestyle trends are fueling the expansion of the fabric care market.
The fabric care market covered in this report is segmented –
1) By Product Type: Fabric Detergents, Fabric Softeners Or Enhancers, Stain Removers Or Bleach, Other Fabric Care Products
2) By Form: Powder, Dry Sheets, Bars Or Blocks, Pacs And Tablets, Other Forms
3) By Nature: Synthetic, Organic, Other Natures
4) By Application: Residential, Hospitality, Healthcare, Automotive, Other Applications
5) By Sales Channel: Wholesalers Or Distributors, Convenience Stores, Super markets Or Hyper markets, Online Stores, Independent Small Stores, Other Sales Channels
Subsegments:
1) By Fabric Detergents: Liquid Detergents, Powder Detergents, Pods And Tablets
2) By Fabric Softeners Or Enhancers: Liquid Fabric Softeners, Dryer Sheets, Fabric Softener Crystals
3) By Stain Removers Or Bleach: Liquid Stain Removers, Powdered Stain Removers, Bleach (Liquid And Powder)
4) By Other Fabric Care Products: Fabric Fresheners, Ironing Aids, Anti-Static Sprays
Prominent corporations in the fabric care sector are concentrating on creating groundbreaking products like odor removers to satisfy customer requirements for efficient and convenient options. Odor removers are products that preserve fabric care by eradicating unpleasant odors without damaging the fabric quality. For example, Procter & Gamble, an American consumer goods company, debuted Rinse & Refresh in September 2022. This product is a fabric rinse formula designed to effectively remove odor-causing residues and hard water metal deposits trapped in the fabric. It acts as an enhancer for laundry detergent and helps remove residues and smells, resulting in noticeably cleaner, softer, and brighter fabrics. This product does not contain dyes or potent fragrances, making it suitable for sensitive skin and perfect for washing baby clothing.
Major companies operating in the fabric care market report are:
• Godrej Consumer Products Ltd.
• The Procter & Gamble Company
• Unilever Group
• Henkel AG & Co. KGaA
• Colgate-Palmolive
• Reckitt Benckiser Group PLC
• S. C. Johnson & Son Inc.
• Kao Corporation
• Wipro Enterprises Limited
• Amway India Enterprises Pvt. Ltd.
• Huntsman International
• The Clorox Company
• LG Household & Health Care Ltd.
• Church & Dwight Co. Inc.
• Alicorp S.A.A.
• Lion Corporation
• Dabur India Limited
• Guangzhou Blue Moon Industry Co. Ltd.
• CHT Germany GmbH
• Jyothy Laboratories Limited
• Golrang Industrial Group
• The National Detergent Company SAOG
• Team Thai Ltd
• RSPL Group Pvt. Ltd
• Wings Corporation
• Scott’s Liquid Gold Inc
• Guangzhou Liby Group Co. Ltd
• Whealth fields Lohmann Guangzhou Ltd.
• Nice Group Co. Ltd.
Asia-Pacific was the largest region in the fabric care market in 2024. The regions covered in the fabric care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.