The face swiping payment market has seen considerable growth due to a variety of factors.
• In recent times, the market size of face swiping payment has experienced swift expansion. The current forecast predicts an increase from $6.93 billion in 2024 to $8.29 billion in 2025, with a compound annual growth rate (CAGR) of 19.6%.
Factors such as fluctuating fuel costs, government schemes and directives, environmental consciousness, growth of biofuel facilities, and strategic partnerships within the car industry have contributed to the growth seen in the preceding years.
The face swiping payment market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market size for face swiping payments is poised for swift expansion. It is projected to climb to a value of $16.9 billion by 2029, indicating a compound annual growth rate (CAGR) of 19.5%.
Several factors contribute to this projected growth during the forecast period, including stringent emission standards, increasing consumer awareness and eco-consciousness, worldwide development of biofuel infrastructure, incentives promoting green transportation, and partnership programs in renewable energy. Key trends observed during this period incorporate the introduction of cutting-edge engine technologies, an emphasis on enhancing fuel efficiency, the evolution of hybrid flex fuel vehicles, educational and awareness programs, the implementation of renewable fuel standards (rfs), and concentrated research and development efforts for next-gen biofuels.
The upward trend in the demand for contactless transactions is foreseen to fuel the expansion of the face-swiping payment market. Contactless payments, essentially a wireless monetary transaction where customers purchase by bringing a security token close to the seller's terminal, operate on face-swiping payment technology. This technology serves as a speedy and convenient way for customers to complete payments devoid of any tangible interaction with payment cards or devices. As per UK Finance, a trade organization based in the UK, there was a 5% rise in the total UK payments as of July 2024, tallying up to 48.1 billion transactions. In 2023, the percentage of transactions made up by contactless payments was 38%, with 18.3 billion contactless transactions, a 7% increase from 17.0 billion in 2022. Payment volume overall jumped from 45.7 billion in 2022 to 48.1 billion in 2023. Hence, the burgeoning demand for contactless payments invigorates the face-swiping payment market. Face Swiping Payment Market Driver: The Boost In Digital Transformation Is Enhancing The Growth Of The Face-Swiping Payment Market
The face swiping payment market covered in this report is segmented –
1) By Type: Payment Equipment, Payment System
2) By Technology: Facial Recognition, Image Recognition
3) By Application: Retail, Restaurant, Travel, Other Applications
Subsegments:
1) By Payment Equipment: Facial Recognition Terminals, Smart Cameras, Biometric Sensors
2) By Payment System: Cloud-Based Payment Systems, On-Premises Payment Systems
Significant players in the face-swiping payment market, such as Mastercard, are concentrating on developing inventive contactless payment methods that utilize cutting-edge technology like the smile and pay system. This system employs facial recognition technology, permitting users to authorize transactions and make payments using their facial biometrics like smiling and waving. In May 2022, for example, the American payment card company Mastercard, introduced "Smile To Pay". This addition aligns with Mastercard's ongoing dedication to devise secure and efficient payment solutions, thus reducing the need for physical contact and enhancing the overall payment procedure. The aim of the ""smile to pay"" feature is to offer consumers a safe and convenient payment option, thus eliminating the struggle of searching for a phone or wallet at the point of sale. This technological innovation marks a substantial advancement in the progress of payment procedures, in sync with the escalating trend of contactless and biometric-based payment platforms.
Major companies operating in the face swiping payment market report are:
• Amazon.com Inc.
• Apple Inc.
• Alphabet Inc.
• Samsung Electronics Co. Ltd.
• Tencent Holdings Ltd.
• Visa Inc.
• NEC Corporation
• WeChat Pay
• Xiaomi Corporation
• Alipay
• PAX Global Technology Limited
• UnionPay International Co. Ltd.
• CloudWalk Technology Co. Ltd.
• Facephi Biometria SA
• Mastercard Inc.
• Zoloz Co. Ltd.
• Innovatrics
• VisionLabs B.V.
• Smile Identity
• FacePay Inc.
• FaceTec Inc.
• Telepower Communication Co. Ltd.
• PopID Inc.
• PayByFace B.V.
• SnapPay Inc.
Asia-Pacific was the largest region in the face swiping payment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the face swiping payment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.