Global Facial Tissues Market Insights 2024, Forecast To 2033

11 Jan, 2024

The facial tissues market has experienced robust growth, ascending from $11.07 billion in 2023 to $11.88 billion in 2024, reflecting a Compound Annual Growth Rate (CAGR) of 7.3%. Historical growth is attributed to sanitation awareness, convenience and accessibility, rising disposable incomes, marketing, branding, allergies, and seasonal ailments. Projections suggest continued strong growth, reaching $15.53 billion in 2028, with a 6.9% CAGR. This growth is fueled by eco-friendly and sustainable demand, health concerns, customization and personalization, market expansion in developing regions, and evolving consumer preferences. Key trends include sustainable materials, anti-viral and anti-bacterial properties, designer and special edition tissues, pocket-sized packaging, and smart packaging and dispensers.

Global Facial Tissues Market Key Driver

The facial tissues market is poised for growth due to the rising number of infectious diseases and increased hygiene awareness. Sterilized, antibacterial, and antiviral facial tissues are becoming essential in preventing the spread of harmful microbes. Products like Kleenex anti-viral facial tissue, equipped with antibacterial and antiviral agents, showcase the market's commitment to addressing health concerns and meeting consumer demand for hygienic tissue products.

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Global Facial Tissues Market Segments

The facial tissues market covered in this report is segmented –
1)By Type: Box Facial Tissue, Pocket Facial Tissues
2)By Applications: At Home, Away From Home
3)By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels
By Geography: The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Major Facial Tissues Industry Players

Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

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Facial Tissues Market Overview

The facial tissues refer to tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth, and disposable which are used for cleaning the face and reducing the spread of an infection or diseases as like swine flu. They serve as disposable alternatives to handkerchiefs made of cloth.

Facial Tissues Global Market Report 2023 provides data on the global facial tissues market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The facial tissues market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.