What are the Historical Developments and Current Growth Metrics of the Facial Tissues Market?
The facial tissues market has seen considerable growth due to a variety of factors.
• In recent times, the size of the facial tissues market has seen robust growth. The market value, which was at $10.79 billion in 2024, is expected to increase to $11.56 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 7.1%.
The notable growth in the previous period is due to factors like improved sanitation awareness, convenience and availability, increased disposable income, effective marketing and branding campaigns, and prevalance of allergies and seasonal ailments.
What Does Future Hold for The Facial Tissues Market By 2029?
The facial tissues market is expected to maintain its strong growth trajectory in upcoming years.
• The market for facial tissues is predicted to experience substantial growth in the coming years, escalating to $14.77 billion by 2029 with a compound annual growth rate (CAGR) of 6.3%.
This expected increase during the forecast period is attributed to factors such as a demand for eco-friendliness and sustainability, heightened health consciousness, personalization and customization, market growth in emerging regions, as well as changing consumer trends. Key trends to watch out for during the forecast period include sustainable materials, tissues with anti-viral and anti-bacterial features, designer and limited-edition tissues, compact packaging, along with innovative packaging and dispensers.
What Are The Primary Growth Drivers In The Facial Tissues Market?
An increase in bacterial and viral infections has led to growing demand for sterilized, antibacterial, and antiviral facial tissues. These tissues undergo sterilization in the manufacturing stage to prevent microbial spread. They are specially treated with antibacterial and antiviral agents to neutralize bacteria in the common cold and flu viruses present in coughs, sneezes or nasal discharge, thereby controlling virus transmission. For instance, the Statens Serum Institut, a Denmark-based governmental research institution, noted in May 2024 that there were 553 reported cases of invasive pneumococcal disease in 2022, which rose to 622 cases in 2023, indicating an upward trend. Similarly, in August 2024, the Australian Bureau of Statistics, an Australian governmental body, emphasized that in 2022, 426 influenza cases were reported, which rose to 598 cases in 2023, accompanied by an increase in related deaths. This upward trend of bacterial and viral infections is subsequently fuelling the facial tissues market.
What Is The Segmentation Of The Global Facial Tissues Market?
The facial tissues market covered in this report is segmented –
1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Super markets And Hyper markets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels
Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues
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What New Trends Are Influencing The Facial Tissues Market?
Leading corporations in the facial tissues industry, such as Bonterra, are introducing inventive items like their range of tissue products to enhance customer satisfaction. They are dedicated to an innovative, sustainability-oriented household paper product line that comprises in-home bath tissue, paper towels, and facial tissue. For example, Kruger Products, a paper mill firm based in Canada, introduced its Bonterra series of tissue products to the Canadian market in March 2022. These products are crafted from 100% recycled paper that has been FSC certified and packaged without plastic. The introduction of the Bonterra series highlights recent advances in the facial tissue sector, spurred by evolving consumer tastes and a soaring demand for environmentally friendly, convenient, and highly effective facial tissue options.
Who Are the Key Players In The Facial Tissues Market?
Major companies operating in the facial tissues market include:
• Kimberly-Clark Corporation
• The Procter & Gamble Company
• Asia Pulp & Paper Group
• Vinda International Holdings Limited
• C&S Paper Co. Ltd.
• Metsä Tissue Corporation
• WEPA Group
• Cascades Inc.
• KP Tissue Inc.
• Essity AB
• Sofidel S.p.A.
• CMPC Tissue S.A.
• Georgia-Pacific LLC
• Fujian Hengan Group Ltd.
• Johnson & Johnson
• Asia Pulp & Paper
• Beiersdorf AG
• Hengan International Group Company Limited
• Kruger Products L.P.
• Clearwater Paper Corporation
• Wausau Paper Corp.
• Wausau Paper
• Cascades Tissue Group
• Marcal Manufacturing LLC
• Soundview Paper Company
• Oasis Brands Inc.
• Solaris Paper Inc.
• Fiora
• Seventh Generation Inc.
What Are The Regional Insights Into The Facial Tissues Market?
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
