Fashion Influencer Marketing Global Market Is Expected To Grow At A Rate Of 45% Through 2023 – 2027
16 Jun, 2023
The global fashion influencer marketing market size is expected to grow from $3.33 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 36.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global fashion influencer marketing market size is expected to reach $14.82 billion in 2027 at a CAGR of 45.2%.
Global Fashion Influencer Marketing Market Key Driver
The higher social media proliferation is expected to propel the growth of the fashion influencer marketing market going forward. The term "social media proliferation" refers to the quick and widespread expansion of social media platforms and their rising use by individuals and organisations worldwide. Social media advertising is the process of leveraging social networking platforms to boost brand exposure and customer leads, which aids in the growth of fashion influencer marketing.
Get a sample of the global fashion influencer marketing market reportGlobal Fashion Influencer Marketing Market Segments
The global fashion influencer marketing market is segmented:
1) By Influencer Type: Mega Influencers, Macro Influencers, Micro Influencers, Nano Influencers
2) By Fashion Type: Beauty And Cosmetics, Apparel, Jewelry And Accessories
3) By Organisation: Large Enterprises, Small And Medium-Sized Enterprises(SMEs)
4) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Others
5) By Geography: The regions covered in the fashion influencer marketing market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions, North America accounts for the largest share in the global fashion influencer marketing market.
Major Fashion Influencer Marketing Industry Players
AspireIQ, JuliusWorks LLC, Influencer DB, IZEA Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful, Upfluence, Speakr Inc., Traackr Inc., Quotient Technology Inc., Tagger Media, Captiv8, ZINE Ltd.
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Fashion Influencer Marketing Market Overview
Fashion influencer marketing is a type of marketing strategy that involves collaborating with social media influencers who have a large following and influence in the fashion industry to promote a brand's products or services. This marketing technique is used by fashion brands to maximize their reach and promote their products in more innovative ways to relate to brand values.
Fashion Influencer Marketing Global Market Report 2023 provides data on the global fashion influencer marketing market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The fashion influencer marketing market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.