The fast fashion market has seen considerable growth due to a variety of factors.
• The rapid rise in the quick fashion industry's market value has been seen in the last few years. It is projected to escalate from $141.23 billion in 2024 to $163.21 billion in 2025, showing a compound annual growth rate (CAGR) of 15.6%.
This upsurge during the historical period can be linked to an increase in foreign direct investments, enhanced market progression in emerging economies, progress in media development, advancements in technology, and urbanization.
The fast fashion market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, robust growth is predicted for the fast fashion market, with a projected rise to $214.24 billion in 2029, delivering a compound annual growth rate (CAGR) of 7.0%.
This upward trend for the forecasted period is linked to various factors such as the growing youth population's wish for fashionable clothing, the influential role of social media, the rising demand for athletic and performance apparel, inexpensive manufacturing methods, and the expanding presence of systematic retail in emerging economies. During the same timeframe, several prominent trends will make their mark on the market, including the deployment of virtual reality and augmented reality (VR/AR), the incorporation of blockchain, the application of artificial intelligence in fashion design, the utilisation of Internet of Things (IoT), innovative ownership models, application of 3D printing, and a surge in the demand for synthetic fibers.
The fast fashion market was propelled by the increasing preference for affordable attire among the expanding youth demographic. Projections by the United Nations for the global youth population suggest a growth of 7.9% reaching up to 1.3 million by 2030. Young people are drawn to distinctive, stylish, and economically priced clothing. As such, apparel manufacturers are emphasizing the production of fashionable clothing derived from the latest trends showcased during Fashion Week. The fast-fashion market has been significantly influenced by this growing trend of young people favouring budget-friendly fast-fashion clothing.
The fast fashion market covered in this report is segmented –
1) By Gender: Men’s Wear, and Women’s Wear
2) By Age: Adult Wear, Teen Wear, and Kids Wear
Subsegments:
1) By Men's Wear: Casual Wear, Formal Wear, Sportswear, Activewear, Outerwear, Accessories
2) By Women's Wear: Casual Wear, Formal Wear, Sportswear, Activewear, Outerwear, Dresses, Accessories
The fast fashion market is incorporating the use of virtual and augmented reality by both online and offline retailers. These emerging technologies are bridging the gap between digital and physical retail channels in the fast fashion market. They provide the customer with the facility to virtually try out products and visualize how clothes or makeup will look on them, using either virtual reality mirrors or smartphone cameras. For example, Dressing Room's augmented reality app allows users to fit clothes on a virtual avatar. This enhancement of the in-store experience through virtual and augmented reality technologies is propelling growth in the fast fashion market.
Major companies operating in the fast fashion market include:
• Inditex (Zara)
• H&M Group
• The Gap. Inc.
• Fast Retailing (Uniqlo)
• Associated British Foods plc (Primark)
• ASOS Plc
• Urban Outfitters
• Mango
• New Look
• Esprit
• C&A
• Forever 21
• Esprit Holdings Limited
• Cotton On Group
• Topshop
• Bershka
• Levi Strauss & Co
• United Arrows Ltd.
• Allen Solly
• Future Lifestyle Fashions
• Jack Wills
• Boohoo Group
• MoroZoni
• Colin's
• Diesel
• Wrangler
• Rifle
• Gloria Jeans
• LPP SA.
• Aeropostale
• American Eagle Outfitters
• Abercrombie & Fitch
• Ralph Lauren
• Old Navy
• Nike
• Calvin Klein
• Zumiez
• Converse
• Hollister
• Houpa
• Adidas
• Puma
• Gildan Activewear
• Colcci
• Havaianas
• Zadea Group
• Osman Jamjoom Group
• Next
Western Europe was the largest region in the fast fashion market in 2024. Asia-Pacific was the second largest region in the global fast fashion market share. The regions covered in the fast fashion market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa