What Has Been the Progress and Growth of the Fidget Toys Market in Recent Years?
The fidget toys market has seen considerable growth due to a variety of factors.
• In the recent past, the fidget toys market has seen speedy expansion. The industry, valued at $6.08 billion in 2024, is expected to escalate to $6.98 billion in 2025 with a compound annual growth rate (CAGR) of 14.8%.
Reasons for the surge during the previous period include growing awareness about the benefits of stress relief, an increase in attention disorders, the popularity of sensory toys in schools, innovative changes in toy design, early viral trends, a heightened focus on mental health, and the need for handy, interactive tools for both kids and grown-ups.
What Can Be Expected from the Fidget Toys Market Size?
The fidget toys market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of fidget toys is anticipated to witness a swift expansion in the upcoming years, growing to $11.96 billion in 2029 at a compound annual growth rate of 14.4%.
The predicted acceleration throughout the forecasted period can be traced back to a heightened emphasis on mental wellbeing and mindfulness, the broadening scope for customization alternatives, surged demand for environmentally-friendly products, the emergence of fresh and inventive designs, the proliferation of online retail channels, and persistent star endorsements and social media impact. Mainstream forecasts for the period include the incorporation of intelligent technology, sustainable and eco-friendly materials, personalized and customizable designs, wearable format for fidget toys, growth in educational and interactive variants, as well as the influence of trending social media.
What Are the Critical Driver Fuelling The Fidget Toys Market's Growth?
The escalating levels of stress and anxiety are projected to fuel the expansion of the fidget toys market. Stress and anxiety represent a state of mind and emotions distressed by strain (stress) and chronic worry or fear (anxiety). The surge in professional demands, societal pressures, and financial insecurity leads to increased mental strain. Fidget toys serve to lessen stress and anxiety, reroute surplus nervous energy, enhance concentration, and offer sensory stimulation, thus reducing overall strain and fostering a sense of calm. For instance, the Australian Bureau of Statistics (ABS), an Australian organization, reported in October 2023 that about 42.9% of individuals aged 16 to 85 have encountered a mental disorder in their lifetime. Moreover, 21.5% of this demographic had a mental disorder in the previous year, with anxiety being the most common, impacting 17.2% of individuals between 16 to 85 years of age. Among those aged 16 to 24, 38.8% acknowledged having a mental disorder in the past year. Thus, the rising stress and anxiety levels are contributing to the growth of the fidget toy market.
How Is The Fidget Toys Market segmented?
The fidget toysmarket covered in this report is segmented –
1) By Type: Calming Fidget Toy, Alerting Fidget Toy, Chewy Fidget Toy, Resistance Fidget Toy, Tactile Fidget Toy, Other Types
2) By Material: Plastic, Metal, Silicone, Wood, Other Materials
3) By Distribution Channel: Online, Offline
4) By Application: Attention Deficit Or Hyperactivity Disorder, Autism, Asperger Syndrome, Other Applications
Subsegments:
1) By Calming Fidget Toy: Stress Balls, Fidget Spinners, Weighted Blankets, Slime or Putty Toys
2) By Alerting Fidget Toy: Brightly Colored Fidget Gadgets, Light-Up Fidget Toys, Noise-Making Fidget Toys, Motion-Activated Fidget Toys
3) By Chewy Fidget Toy: Silicone Chewable Necklaces, Chewable Bracelets, Chewable Pencil Toppers, Chewy Tubes
4) By Resistance Fidget Toy: Stretchy Bands, Hand Grippers, Putty with Resistance, Stress Relief Rings
5) By Tactile Fidget Toy: Textured Fidget Mats, Tactile Sensory Balls, Fidget Cubes with Various Textures, Sensory Tiles
6) By Other Types: Magnetic Fidget Toys, Puzzle Fidget Toys, Squeeze Fidget Toys, Spin And Slide Toys
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How Are New Trends Impacting The Size Of The Fidget Toys Market?
Leading enterprises in the fidget toy industry are innovating by producing flexible fidget toys to amplify sensory stimulation, enhance concentration, and deliver valuable stress relief for a variety of users. These bendable fidget toys can be twisted and moulded, providing a tactile method for alleviating stress and supporting concentration. For example, in September 2023, a United States toy manufacturer named Fun in Motion Toys, Inc. introduced a product called Nockles. These are novel, elastic, and customisable fidget toys that can be clipped together, pulled apart, and manipulated into various geometric shapes. The toys promote sensory stimulation and are beneficial for sensory processing, reducing stress and improving focus. The series consists of five colourful and interlockable items, namely Diga, Loop, Tetra, Cube, and Sphere, all designed to cater to those seeking a quick diversion or a more engaging playtime experience.
Who Are the Key Players In The Fidget Toys Market?
Major companies operating in the fidget toys market are:
• LEGO Group
• Hasbro Inc.
• Mattel Inc.
• Spin Master Corp.
• Zuru Inc.
• Ravensburger AG
• Fat Brain Toys LLC
• Funskool Ltd.
• Schylling Inc.
• Goliath Games LLC
• ARK Therapeutic Services Inc.
• Bouncy Bands LLC
• Calm Strips LLC
• Fun in Motion Toys Inc.
• Harkla
• Sensory Direct Limited
• Tangle Inc.
• The Pencil Grip Inc.
• Antsy Labs LLC
• Mindware Inc.
• Rysilicone.com
What Is The Most Dominant Region In The Fidget Toys Market?
North America was the largest region in the fidget toys market in 2024. The regions covered in the fidget toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
