What Factors Propelled The Growth Of The Flavored Water Market In The Past?
The flavored water market has seen considerable growth due to a variety of factors.
• The market size for flavored water has seen robust expansion in the past few years. The market is projected to surge from $30.38 billion in 2024 to $33.17 billion in 2025, showcasing a compound annual growth rate (CAGR) of 9.2%.
The significant growth in the past can be linked to the increasing consumer preference for lower-calorie choices, heightened knowledge of the advantages of staying well-hydrated, innovations in taste variations, the rise of a convenient and fast-paced lifestyle, and effective marketing and branding initiatives.
What Will Be The Flavored Water Market Size In The Future?
The flavored water market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the flavored water market is anticipated to experience accelerated growth, potentially reaching $49.13 billion by 2029, with a compound annual growth rate (CAGR) of 10.3%.
Factors contributing to this growth during the forecast period may include continuous innovations in flavoring, an uptick in functional and enhanced waters, a predilection for natural and organic constituents, expansion in the number of distribution outlets, and an increasingly health-aware demographic of millennials and Gen Z consumers. Foreseen trends within the forecast period encompass the rise of functional flavored water, increased use of natural and organic flavors, creative flavor pairings, sustainable packaging methods, and a crowing market for sparkling flavored water.
Which Key Drivers Are Propelling Th Flavored Water Market's Growth?
The surge in consumers' inclination towards a healthier way of living is projected to drive the expansion of the flavored water market. Individuals pursuing a healthier lifestyle aim to integrate liquid diets into their nutrition patterns since clear liquids such as water, juices, and other beverages are rapidly digested, leaving no undigested residues in the gut. Flavored or fruit-infused water provides the same hydration as a refreshing glass of water with the addition of the vibrant, sugary, and tangy tastes of the infused components. Introducing enticing flavors often encourages people to consume more water. Therefore, flavoring water can make it more attractive and may even contribute added nutrients. As per the International Food Information Council, a nonprofit organization based in the US, the uptake of specific dietary regimens or eating habits saw a substantial surge in 2022, at 52% compared to 39% in 2021. Moreover, there's a higher percentage of consumers aged 18-49 adopting specific diets and eating habits in 2022, amounting to 74%, a significant jump from 52% in 2021. Consequently, the growing consumer shift towards a healthier lifestyle propels the advancement of the flavored water industry.
What are the Market Segments in the Flavored Water Market?
The flavored water market covered in this report is segmented –
1) By Type: Carbonated, Still
2) By Distribution Channel: Store-based, Super markets And Hyper markets, Convenience Store
3) By Packing: Bottle, Can, Box, Pouch
4) By Industrial Application: Beverage Industry, Brewery Industry, Health And Wellness Industry, Other Industry Applications
5) By Flavor: Blueberry, Watermelon, Cola, Coconut, Citrus, Unflavored
Subsegments:
1) By Carbonated: Sparkling Flavored Water, Carbonated Mineral Water, Seltzer With Flavoring
2) By Still: Still Flavored Water, Infused Water
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What Trends are Shaping the Flavored Water Market?
Leading firms in the flavored water market are focusing on delivering nutrient-rich options such as vitamin-enriched flavored water to stay ahead of the competition. Vitamin-enriched flavored water is a refreshment that blends water with added vitamins and natural flavors. This version of flavored water is supplemented with vital vitamins, offering extra nutritional advantages beyond mere hydration. For example, Flow Beverage Corp, a beverage firm based in Canada, unveiled the 'Flow Vitamin-Infused Water' product series in July 2022. This new flavored water is available in three organic tastes, including cherry, citrus, and elderberry. Flow Vitamin-Infused Water provides 120% of the daily recommended intake of Vitamin C and is an excellent source of zinc. This beverage, made from organically-certified ingredients, contains no sugar, calories, or preservatives.
Who Are the Key Players in the Flavored Water Market?
Major companies operating in the flavored water market include:
• Cargill Incorporated
• Nestlé S.A.
• PepsiCo Inc.
• DS Group
• The Coca-Cola Company
• Hangzhou Wahaha Group Co. Ltd.
• Keurig Dr Pepper Inc.
• National Beverage Corp.
• National Beverage Corp.
• Aquafina FlavorSplash
• Sanpellegrino S.p.A.
• Talking Rain Beverage Company Inc.
• Polar Beverages (Polar Seltzer)
• Propel Water
• Hint Inc.
• Waterloo Sparkling Water
• Nanone Corporation
• Talking Rain Beverage Company Inc. (Sparkling Ice)
• Balance Water Company Pty Ltd.
• Blue Keld Springs Ltd.
• Spindrift Beverage Co.
• Daily Drinks Co. Ltd.
What are the Regional Insights into the Flavored Water Market?
North America was the largest region in the flavored water market in 2024 and is expected to be the fastest-growing region in the forecast period. The regions covered in the flavored water market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
