The geotourism market size has shown strong growth in recent years, anticipated to grow from $668.9 billion in 2023 to $709.34 billion in 2024 at a compound annual growth rate (CAGR) of 6%. This growth during the historic period can be linked to the rising popularity of nature-based travel and off-the-beaten-path experiences, the increasing availability of eco-friendly accommodations, the expansion of international travel and tourism markets, the growing trend of digital nomadism and remote work, and the influence of social media and travel influencers. The geotourism market is projected to reach $901.62 billion in 2028, with a CAGR of 6.2%. This forecast growth is attributed to heightened awareness of environmental conservation, an increase in eco-friendly travel preferences, a rising interest in sustainable tourism, expansion in adventure travel activities, and higher disposable incomes leading to increased consumer spending on travel. Major trends anticipated during this period include the development of new geotourism destinations, technological advancements in travel and booking platforms, strong marketing for geotourism locations, collaborations between tourism operators and local communities, and enhancements in transportation infrastructure to remote areas.
Global Geotourism Market Key Driver
The increasing number of international tourists is projected to propel the growth of the geotourism market. International tourists are those who travel abroad for leisure, business, or other purposes, contributing to foreign economies through their spending on various services and attractions. The rise in international tourism is driven by greater travel accessibility, improved global connectivity, and a desire for cultural experiences. Geotourism appeals to international tourists by offering immersive experiences that highlight unique geological features, local cultures, and sustainable travel practices. According to the Office for National Statistics in May 2023, the UK experienced 31.2 million visits in 2022, an increase of 24.9 million visits compared to 2021, and UK residents' trips abroad rose from 51.8 million in 2021 to 71.0 million in 2022. Therefore, the increasing number of international tourists is driving the growth of the geotourism market.
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Global Geotourism Market Segments
The geotourism market covered in this report is segmented –
1) By Tour Type: Individual Travel, Professional Groups, Group Travels
2) By Tourism Type: Sustainable Tourism, Urban Geo-Tourism, Rural Geo-Tourism, Natural Tourism, Eco Geo-Tourism, Other Tourism Types
3) By Booking Channel: Phone Booking, Online Booking, In-Person Booking
4) By Direct Suppliers: Airlines, Hotel Companies, Car Rental, Train, Tour Operators, Government Bodies
5) By Application : Below 30 Years, 30-40 Years, 40-50 Years, Above 50 Years
By Geography:The regions covered in the geotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the geotourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Geotourism Industry Players
TUI AG, China CYTS Tours Holding Co. Ltd., Abercrombie & Kent Group, Intrepid Travel Pty Ltd., Backroads Inc., Mountain Travel Sobek, Natural Habitat Adventures, G Adventures Inc., Omega World Travel Inc., Butterfield & Robinson, World Expeditions, AAA Travel, Exodus Travels, JTB Americas Group, GeoEx Ltd., Adventure Life, Zegrahm Expeditions Inc., Naturetrek Ltd., National Geographic Expeditions, EcoTours International LLC, InnerAsia Travels, All Star Travel Group, Boundless Journeys Inc., AdventureSmith Explorations Inc., Wild Frontiers Ltd.
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Geotourism Market Overview
Geotourism is a form of tourism that focuses on the geographical character of a place, including its environment, culture, aesthetics, heritage, and the well-being of its residents. It emphasizes sustainable travel that enhances and sustains the distinctiveness of a location, promoting conservation and benefiting local communities economically and socially. Geotourism can include activities like exploring geological sites, participating in cultural and historical tours, and engaging with the natural landscapes and ecosystems of a destination.
Geotourism Global Market Report 2023 provides data on the global geotourism market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The geotourism market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
