The antivirus software market has maintained steady growth in recent years, progressing from $4.09 billion in 2023 to $4.23 billion in 2024, demonstrating a compound annual growth rate (CAGR) of 3.5%. The growth during the historic period is attributed to the rise in cybersecurity threats, increased connectivity and internet usage, concerns related to data privacy, business and financial risks, as well as government and regulatory compliance. Looking towards 2028, the market size is anticipated to continue its growth trajectory, reaching $5.1 billion at a CAGR of 4.8%. Factors influencing this growth in the forecast period include the prevalence of ransomware and advanced persistent threats (APTs), integration with endpoint security, and concerns related to Internet of Things (IoT) security. Major trends in the forecast period encompass ransomware protection and mitigation, mobile security solutions, security automation and orchestration, identity protection, and phishing prevention, alongside an increased emphasis on regulatory compliance and data privacy features.
Major Driver In The Antivirus Software Market
The proliferating instances of cyber-attacks are poised to drive the growth of the antivirus software market in the foreseeable future. Cyberattacks, aimed at disrupting or manipulating computers and devices, have witnessed a notable upsurge, fueled by hacking and data breaches facilitated by viruses or malware. Antivirus software emerges as a critical defense mechanism, capable of intercepting and preventing malicious entities from infiltrating devices, thereby thwarting cyber threats. Data from the Australian Cyber Security Centre reveals a significant increase in cybercrime reports, totaling 76,000 in 2022, marking a nearly 13% surge from the previous year. Consequently, the escalating frequency of cyber-attacks underscores the imperative for robust antivirus solutions, driving the growth of the antivirus software market. In 2023, the antivirus software market stood at $X billion and is anticipated to reach $Y billion by 2024, further ascending to $Z billion by 2028.
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Antivirus Software Market Competitive Landscape
Tencent Holdings Limited, Fortinet Inc., Symantec Corporation, McAfee LLC, Trend Micro Incorporated, Qihoo 360 Technology Co. Ltd., Bitdefender S.R.L., CrowdStrike Inc., Avira Operations GmbH & Co. KG, Avast Software s.r.o., Kaspersky Lab AO, ESET spol. s r.o., Trustwave Holdings Inc., Quick Heal Technologies Limited, ConnectWise LLC, Webroot Inc., SentinelOne Inc., Microsoft Corporation, Comodo Cybersecurity Inc., Cheetah Mobile Inc., Panda Security S.L., F-Secure Corporation, AVG Technologies CZ s.r.o., Sophos Limited, G DATA CyberDefense AG, OneLogin Inc., Lavasoft Limited, AhnLab Inc., Rising Antivirus International Co. Ltd., Jigsaw Security Enterprise LLC
Key Antivirus Software Market Trend
Cloud-based antivirus is a trend gaining popularity in the antivirus software market. Cloud antivirus or cloud-based antivirus is a solution that offloads the work to a cloud-based server instead of bogging down the computer with an antivirus suite. Cloud antivirus protects PCs, laptops, and mobile devices by providing behavioral-based screening and updating malware software capable of transferring data. For instance, according to Tracxn Technologies Limited, an India-based software company report in 2021, major companies including Malwarebytes, Avast, Panda Security, Qihoo 360 Technology, AVG Technologies are using cloud-based antivirus solutions.
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Antivirus Software Market Segmentation
The antivirus software market covered in this report is segmented –
1) By Type: Computers, Tablets, Smart Phones, Other Types
2) By Operating System: Windows, MAC, Android Or IOS Or Linux
3) By End User: Corporate, Personal, Government
By Geography:The regions covered in the antivirus software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the antivirus software market in 2023.
The Antivirus Software Global Market Report 2024 furnishes information about the global antivirus software market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
