The beard care products market has demonstrated strong growth, expanding from $15.05 billion in 2023 to $16.08 billion in 2024, with a compound annual growth rate (CAGR) of 6.8%. This increase is attributed to a heightened focus on personal care and hygiene, growing grooming trends among men, the expansion of online retail channels, social media influence, and rising interest in beard grooming kits. Looking ahead, the market is projected to grow to $21.04 billion by 2028, with a CAGR of 7%. Future growth drivers include increased spending on beard grooming products, rising image-consciousness, the popularity of beards, e-commerce expansion, and higher disposable income. Trends to watch include technological advancements, the use of natural and organic ingredients, beard dyes, sustainable packaging, and subscription services.
Major Driver In The Beard Care Products Market
The rising awareness of personal grooming is anticipated to drive the growth of the beard care products market. With a shift towards self-care and a well-groomed appearance for both personal and professional reasons, demand for beard care items such as oils, balms, and conditioners is increasing. According to the Global Cosmetic Industry in September 2022, 56% of males spent between $26 and $100 per month on personal care products, with 69% purchasing grooming items for themselves. This heightened focus on grooming is accelerating the growth of the beard care market.
Request A Free Sample Of The Beard Care Products Market Report
Beard Care Products Market Competitive Landscape
Unilever PLC, Edgewell Personal Care, Liberty Premium Grooming Co, L'Oreal S.A., Jack Black, Scotch Porter, Cremo Styling, Beardbrand, Texas Beard Company, Proraso, Murdock London, The Man Company, The Bearded Bastard LLC., Smoky Mountain Beard Co., Badass Beard Care, Zeus Beard Products, Honest Amish, Wild Willies, Percy Nobleman, Billy Jealousy, Mr Natty, Revlon Inc
Key Beard Care Products Market Trend
Companies in the beard care products market are focusing on high-end beard oils to meet the rising demand for premium grooming solutions. In February 2023, Grizzly Adam, a UK-based company, introduced Seduction beard oil, which stands out for its luxurious blend of natural oils like argan and jojoba. The product features a sophisticated scent profile designed to nourish and soften beards while delivering a distinct and adventurous aroma, setting it apart in the competitive grooming landscape.
Purchase The Global Beard Care Products Market Report Directly And Get A Swift Delivery
Beard Care Products Market Segmentation
The beard care products market covered in this report is segmented –
1) By Type: Beard Wash, Beard Oil, Beard Wax, Other Types
2) By Category: Conventional, Organic
3) By Distribution Channel: Store-Based, Super markets And Hyper markets, Convenience Stores, Specialty Stores, Non-Store Based, Other Distribution Channels
By Geography:The regions covered in the beard care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The Beard Care Products Global Market Report 2024 furnishes information about the global beard care products market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
