The car air freshener market has witnessed significant growth, expanding from $2.33 billion in 2023 to $2.45 billion in 2024, marking a compound annual growth rate (CAGR) of 5.1%. This expansion is fueled by increasing disposable incomes, the surge in e-commerce, lifestyle changes, more time spent in vehicles, and social media influences. Looking ahead, the market is projected to reach $3 billion by 2028, growing at a CAGR of 5.3%. Key drivers for this future growth include the rise in vehicle numbers, heightened consumer awareness, urbanization, environmental concerns, and the growth of global tourism. Upcoming trends involve new fragrances and designs, demand for convenient and customized options, a preference for premium products, and sustainable and biodegradable air fresheners.
Major Driver In The Car Air Freshener Market
The increasing demand for luxury cars is expected to significantly drive the growth of the car air freshener market. Luxury vehicles are gaining popularity due to rising disposable incomes and a heightened preference for comfort and prestige. Car air fresheners are vital for maintaining the sophisticated ambiance of these high-end automobiles. For instance, in April 2023, CarExpert Pty Ltd. reported impressive sales figures for luxury models, with the Jaguar F-Pace SUV leading with 48 units sold, followed by Maserati’s 31 Grecale SUVs and Volvo’s XC40 luxury SUV experiencing an 18.7% increase in sales, totaling 1,505 units. This rising demand for luxury vehicles is propelling the car air freshener market.
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Car Air Freshener Market Competitive Landscape
Procter & Gamble Co., Henkel AG Co. KG, Reckitt Benckiser Group Plc, ST Corporation, SC Johnson Inc., Amway Corp., Newell Brands Inc., Church & Dwight Co. Inc., Liby Group, Godrej Consumer Products Ltd., Kobayashi Pharmaceutical Co. Ltd., Yankee Candle Company, Car-Freshener Corporation, Farcent Enterprise Co. Ltd., ACS Giftware Industrial Ltd., California Scents, American Covers Inc., Abro Industries Inc., Air Delights Inc., Chic Accessories, Fujian Mengjiaolan Daily Chemicals Co. Ltd., Scott's Liquid Gold Inc., Ada Electrotech (Xiamen) Co. Ltd., Auto Expressions, Car Mate USA Inc.
Key Car Air Freshener Market Trend
In the car air freshener market, innovation is leading to the development of gel-based hanging car fresheners that provide longer-lasting fragrances. In December 2023, Godrej aer launched the Godrej aer O, featuring a gel-based design that ensures a steady release of fragrance while offering a variety of scent options to enhance the driving experience.
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Car Air Freshener Market Segmentation
The car air freshener market covered in this report is segmented –
1) By Product Type: Clip-On, Plug-Ins, Spray Or Aerosol, Paper, Hanging, Other Product Types
2) By Product Form: Crystal, Foam, Gel, Liquid, Powder, Other Product Forms
3) By Fragrance: Scented, Unscented
4) By Sales Channel: Hypermarkets Or Supermarkets, Convenience Stores, Departmental Stores, Independent Stores, Online Retailers, Other Sales Channels
5) By End-User: Sports Car, Mid-Range Car, SUV, Other End-Users
By Geography:The regions covered in the car air freshener market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the car air freshener market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The Car Air Freshener Global Market Report 2024 furnishes information about the global car air freshener market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
