The digestive bitters market has expanded significantly, growing from $1.50 billion in 2023 to $1.62 billion in 2024, with a compound annual growth rate (CAGR) of 7.5%. This growth is due to the evolution of digestive bitters, the infusion of medicinal herbs in wine, increased self-medication practices, a rise in self-diagnosis, and higher consumption of fast food. The market is projected to reach $2.18 billion by 2028 at a CAGR of 7.8%. Future growth will be driven by the development of commercial aromatic bitters, increased popularity as a health aid, expansion of e-commerce channels, growing acceptance of natural and organic products, and an expanding geriatric population. Trends include innovative herbal extracts in traditional medicine, influences on new business development, and creation of novel products and technologies.
Major Driver In The Digestive Bitters Market
The digestive bitters market is expected to grow in response to the increasing demand for natural and organic products. Driven by consumer preferences for sustainable and eco-friendly items, digestive bitters enhance the appeal of natural products for digestive health. The UK government reported in May 2023 a 6.2% increase in organically grown cereal crops and a 4.8% rise in organically grown vegetables in 2022. This trend underscores the growing market for digestive bitters.
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Digestive Bitters Market Competitive Landscape
Jägermeister, Aperol, Steadfast Herbs, Gruppo Montenegro , Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, Zwack Unicum Plc, St. Francis Herb Farm, OWL Venice, Natural Hope Herbals, King Floyd, Josh Gitalis, Areté Herbs, Avena Botanicals, Granary Herbs Ltd., Botanica
Key Digestive Bitters Market Trend
Companies in the digestive bitters market are launching innovative products such as cocoa bitters to cater to health-conscious consumers seeking functional and flavorful options. Cocoa bitters, which combine the rich flavors of cocoa and chocolate with herbs and spices, enhance the complexity of cocktails and culinary dishes. In September 2021, Angostura, a Spain-based food and beverage company, launched cocoa bitters made with fine Trinitario cocoa. This product, crafted with herbs, spices, and botanicals, provides a unique flavor profile designed to complement sweet vermouth and aged spirits, inspiring creativity in cocktails and culinary applications.
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Digestive Bitters Market Segmentation
The digestive bitters market covered in this report is segmented –
1) By Type: Aromatic Bitter, Nutritive Bitter, True Bitte
2) By Packaging: Plastic Bottle, Tetra Pack, Cans, Glass Bottle
3) By Distribution Channel: Supermarket, Convenience Store, Over-The-Counter, Online Store
4) By Application: Restaurant Service, Retail Service
By Geography:The regions covered in the digestive bitters market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the digestive bitters market in 2023.
The Digestive Bitters Global Market Report 2024 furnishes information about the global digestive bitters market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
