The direct selling market has seen robust growth, expanding from $183.41 billion in 2023 to $194.83 billion in 2024, with a CAGR of 6.3%. This growth is driven by the rise of direct-to-consumer distribution and increased use of online tools. The market is expected to continue its strong performance, reaching $252.56 billion by 2028 at a CAGR of 6.7%. Major trends anticipated during the forecast period include the adoption of digital tools and advancements in technology like AI.
Major Driver In The Direct Selling Market
The rising demand for e-commerce is expected to significantly boost the direct selling market. The shift toward online shopping is fueled by cost efficiency and improved logistics, making it easier for consumers to purchase goods and services. Direct selling leverages e-commerce by gaining insights into customer preferences, enabling personalized marketing strategies. The United States Census Bureau reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, marking a 2.1% increase from the previous quarter. This growth in e-commerce is driving the direct selling market.
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Direct Selling Market Competitive Landscape
Amway Corporation, Herbalife International of America Inc., Isagenix International LLC, Telecom Plus PLC, Belcorp Corporation, Natura and Co Holding SA, Avon Products Inc., Primerica Inc., Forever Living Products International Inc., Nu Skin Enterprises Inc., Atomy Co Ltd., Medifast Inc., eXp World Holdings Inc., Tupperware Brands Corp., Oriflame Cosmetics S.A., USANA Health Science Inc., Juice Plus+ Company LLC, Betterware de México SAPI de CV, PM International AG, Scentsy GB PTY Ltd., DXN Holdings Bhd, Rodan & Fields LLC, Vorwerk Deutschland Stiftung and Co KG
Key Direct Selling Market Trend
In the direct selling market, companies are leveraging AI chat agents to enhance customer engagement and streamline operations. Rallyware introduced its AI Chat Agent Set in April 2023, revolutionizing the distributor experience in direct selling. This technology enables companies to support their independent sales forces through personalized interactions, making the sales process more efficient.
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Direct Selling Market Segmentation
The direct selling market covered in this report is segmented –
1) By Type: Single-Level marketing, Multi-Level marketing
2) By Application: Wellness, Cosmetics, Household Goods, Other Applications
3) By End-User: Individual Customers, Commercial Customers
By Geography:The regions covered in the direct selling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the direct selling market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The Direct Selling Global Market Report 2024 furnishes information about the global direct selling market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
