Global Gamification Market Growth Drivers Forecast 2024 - 2033

7 May, 2024

The gamification market has experienced exponential growth, escalating from $18.05 billion in 2023 to $22.45 billion in 2024, showcasing a 24.4% CAGR. Projections estimate a surge to $56.7 billion in 2028, boasting a 26.1% CAGR, fueled by the integration of gamification into education and the rise of personalized experiences. Trends in the sector include advancements in technology, gamification of remote work processes, and integration of augmented reality (AR) and virtual reality (VR) technologies.

Major Driver In The Gamification Market

The widespread adoption of smartphones, exemplified by a 3.8% increase in mobile connections in the UK and a projected ownership rate of around 95% of the population by 2025, is catalyzing the demand for mobile app gamification. This growing penetration of smartphones underscores the significant opportunity for leveraging gamification techniques in mobile apps, thereby fueling substantial growth in the gamification market.

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Gamification Market Competitive Landscape

MPS Interactive Systems Limited, Microsoft Corporation, AON PLC, Axonify Inc., IActionable Inc., SAP SE, Indusgeeks Solutions Pvt. Ltd., BI WORLDWIDE, TGC Technologies Pvt. Ltd., Gametize, Gamify, Salesforce. com Inc., FAYA Corporation, Cognizant Technology Solution Corp., Verint, Hoopla, Centrical, Mambo. IO, Influitive, LevelEleven, Ambition, Gamifier, Khoros, Scrimmage, Xoxoday, Tango Card, National Institute of Information Technology, Google LLC, Cisco Systems Inc., Umbel Corporation

Key Gamification Market Trend

Technological advancements are driving innovation in the gamification market, with major companies introducing new technologies to maintain their market presence. For example, in January 2022, Soffos launched TestMe, an AI-powered quiz-based training tool designed for corporate training managers and student exam preparation. This gamified tool generates quiz-style tests, encouraging user engagement and facilitating knowledge sharing throughout the learning journey.

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Gamification Market Segmentation

The gamification market covered in this report is segmented –
1)By Platform: Open Platform, Closed or Enterprise Platform
2)By Size: Small And Medium Enterprises, Large Enterprises
3)By Deployment: On-Premise, On-Cloud
4)By End-User Vertical: Retail, Banking, Government, Healthcare, Education And Research, IT And Telecom, Other End-User Verticals
By Geography:The regions covered in the gamification market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.North America was the largest region in the gamification market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

The Gamification Global Market Report 2024 furnishes information about the global gamification market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.