The healthcare social media market has experienced substantial growth, rising from $12.4 billion in 2023 to $13.45 billion in 2024, with a CAGR of 8.5%. This growth is fueled by increasing patient empowerment, supportive regulatory environments, and effective health awareness campaigns. The market is expected to expand further to $19.27 billion by 2028, reflecting a CAGR of 9.4%. Growth drivers include telehealth integration, the impact of global health crises, and evolving regulatory landscapes. Key trends include AI and data analytics integration, advancements in technology, and gamification for health promotion.
The health care social media market is anticipated to experience growth driven by the surge in internet and social media usage. The internet's expanding role in creating new business practices aligns with the growing demand for social media, driven by increased internet penetration, rising social media subscriptions, and evolving communication needs. During the COVID-19 pandemic, the use of smartphones, social media, and the internet saw a significant uptick due to prolonged quarantine periods and widespread work-from-home scenarios. This surge in social media and internet use has contributed to the rise in health care social media utilization, providing tools for medical practitioners to share information, discuss health care policies, and raise awareness. According to the International Telecommunication Union, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021 during the pandemic. Consequently, the growing internet and social media usage are expected to drive the health care social media market, shaping market sizes for 2023, 2024, and 2028.
Request A Free Sample Of The Global Health Care Social Media Market ReportMayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC
Technological advancement is a key trend in healthcare social media. This field presents opportunities to improve clinical outcomes, enhance care coordination, boost practice efficiencies, and collect data over time. Major companies are focusing on advancing healthcare social media platforms to aid healthcare professionals in educating patients and their families. For instance, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a new Healthcare Professional (HCP) social media practice. This initiative aims to improve non-personal promotion, support medications and innovations, and foster productive interactions with healthcare providers.
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The health care social media market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Product: YouTube, Twitter, Instagram, Facebook, Tumblr, Snapchat
3) By End Users: Hospitals, Medical Professionals, Research Institutes, Biotechnology Companies, Patients, Others End Users
By Geography:The regions covered in the health care social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the healthcare social media market in 2023.
The Health Care Social Media Global Market Report 2024 furnishes information about the global health care social media market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.