The hotel toiletries market size has seen rapid growth in recent years, increasing from $19.01 billion in 2023 to $21.32 billion in 2024, reflecting a CAGR of 12.1%. This growth has been driven by rising disposable incomes, increasing expectations regarding guest experiences, the continuous expansion of the hotel industry, growth within the luxury hotel segment, and a rise in business travel. Forecasted growth is set to accelerate further, with the market expected to reach $33.84 billion by 2028, at a CAGR of 12.3%. This growth will be fueled by heightened awareness surrounding hygiene and personal care, a growing environmental consciousness, a surge in tourism, the growth of online travel booking platforms, and the overall expansion of the hospitality sector. Notable trends anticipated in the forecast period include an increasing demand for eco-friendly and biodegradable packaging, the incorporation of locally sourced and artisanal products, the adoption of smart dispensers and digital platforms, a demand for personalized amenities, and a growing preference for high-quality, natural toiletries.
Major Driver In The Hotel Toiletries Market
The increase in international travel is anticipated to stimulate growth in the hotel toiletry market, which involves crossing national borders for various purposes. The rise in international travel can be attributed to factors such as digital nomadism, cultural influences, flexible travel policies, and increasing disposable incomes, boosting the number of luxury and boutique hotels that typically offer premium toiletries to meet travelers' expectations. According to UN Tourism, about 285 million tourists traveled internationally in the first three months of 2024, marking a 20% increase from the same period in 2023. The hotel toiletry market was valued at $11.4 billion in 2023, expected to reach $12.6 billion in 2024, and projected to grow to $17.4 billion by 2028, indicating that the rise in international travel is driving growth in this market.
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Hotel Toiletries Market Competitive Landscape
Major companies operating in the hotel toiletries market are Johnson & Johnson Services Inc., Unilever PLC, L'Oreal, Reckitt Benckiser Group, Beiersdorf AG, L'Occitane, Rituals Cosmetics Enterprise B.V., Aveda, Byredo, Dr Bronner's Magic Soaps, Molton Brown Limited, Penhaligon's Ltd., Gilchrist & Soames, Beekman 1802, Le Labo, ADA Cosmetics, Acca Kappa, JSR Amenities Private Limited, Accent Amenities Inc., Exotika Guest Amenities, C.O. Bigelow, Pharmacopia Natural Bodycare, Prija
Key Hotel Toiletries Market Trend
Major companies in the hotel toiletries market are focusing on developing plant-based hotel amenities to meet the rising demand for sustainable and eco-friendly options. Plant-based hotel amenities consist of toiletries and personal care products made primarily from natural, plant-derived materials, aiming to minimize environmental impact and appeal to environmentally conscious travelers. For example, in June 2023, Verden, a UK-based natural fragrance brand, launched Verden luxury guest supplies. These amenities include hand and body wash, hand and body balm, shampoo and conditioner, bath oil, reed diffusers, and candles. All products are available in the best-selling D’Orangerie fragrance, a sophisticated blend of citrus and orange blossom that caters to discerning luxury hotel guests. They are offered in 500-ml bottles made from 99% post-consumer plastic and 5-liter refills, with secure, lockable wall brackets for hotel and restaurant bathrooms. The amenities feature 100% natural fragrances and are entirely vegan and cruelty-free.
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Global Hotel Toiletries Market Segmentation
The hotel toiletries market covered in this report is segmented –
1) By Type: Hair Care Products, Skin Care Products, Shower Products, Dental Products, Other Types
2) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Specialty Stores, Pharmacy And Drug Stores, Online Retail, Other Distribution Channels
3) By Application: Small And Medium Hotels, Luxury Hotels
By Geography:The regions covered in the hotel toiletries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the hotel toiletries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The Hotel Toiletries Global Market Report 2024 furnishes information about the global hotel toiletries market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
