The IPTV market is experiencing significant growth, expected to rise from $138.81 billion in 2023 to $162.37 billion in 2024, at a CAGR of 17.0%. This growth can be attributed to increased broadband internet access, changing content consumption patterns, and the rise of smart TVs. By 2028, the market is projected to reach $305.16 billion, reflecting a CAGR of 17.1%. Key growth drivers include the rollout of 5G networks, integration with OTT platforms, and demand for ultra-high-definition content. Notable trends include an emphasis on interactive content, cloud-based IPTV solutions, and the integration of voice control technologies.
Major Driver In The IPTV Market
The internet protocol television (IPTV) market is experiencing growth driven by the increasing preference for video-on-demand (VoD) services. VoD, an innovative feature of IPTV, offers consumers a diverse range of videos to choose from, transmitted via the real-time Streaming Protocol. The rising popularity of VoD, evident in higher smart TV adoption rates, is exemplified by Netflix, the largest paid video streaming platform with 195 million subscribers globally in 2021. Consequently, the surge in demand for VoD services is expected to propel the growth of the IPTV market, with market sizes for 2023, 2024, and 2028 playing a significant role in shaping its trajectory.
Request A Free Sample Of The Global IPTV Market Report
IPTV Market Competitive Landscape
Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cigniti Technologies Private Limited, Thales Group, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Saksoft Limited, Rapid7 Inc., Apica System AB, Trustwave Holdings Inc., Happiest Minds Technologies Limited, SmartBear Software Inc., RapidValue Solutions Limited, AFour Technologies Pvt. Ltd., Novacoast Inc., Praetorian LLC, Zephyr, Qualitest Group Inc., Beyond Security Inc., Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE, Parasoft Corporation, TestPlant Inc., Micro Focus International plc, Tricentis Inc.
Key IPTV Market Trend
A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in an improved user experience. For instance, in June 2022, Airtel launched its Xstreamfiber to the home services in remote areas such as Ladakh and Andaman and Nicobar Islands. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience.
Get The Full Global IPTV Market Report
IPTV Market Segmentation
The iptv market covered in this report is segmented –
1) By Type: Video IPTV, Non-Video IPTV
2) By Application: Linear Television, Nonlinear Television
3) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers
By Geography:The regions covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
Asia-Pacific was the largest region in the IPTV market in 2023.
The IPTV Global Market Report 2024 furnishes information about the global iptv market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
