The kitchen towel market will grow from $2.65 billion in 2023 to $2.8 billion in 2024, marking a CAGR of 5.8%. This growth is driven by household hygiene practices, population growth, urbanization, changing lifestyles, and health awareness. The market is anticipated to expand to $3.49 billion by 2028, with a CAGR of 5.7%. Future growth drivers include a focus on sustainability, material and design innovations, premium segment expansion, e-commerce growth, and health concerns. Key trends include quick-drying features, smart functionality, online retail expansion, customization, and health compliance.
Major Driver In The Kitchen Towel Market
The kitchen towels market is witnessing growth driven by the growing lifestyle needs of the rising urban population. The global urban population, according to the World Health Organization, grew by 1.84% in 2021 and is expected to continue growing between 2021 and 2030. This demographic shift, coupled with increasing disposable incomes, has led to a significant demand for high-quality home and personal care products, including kitchen towels. The penetration of these products in emerging markets is also increasing due to westernization and globalization, contributing to the growth of the kitchen towels market, with a projected market size of [2028: Value].
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Kitchen Towel Market Competitive Landscape
Koch Industries Inc., Nova Tissue Ltd., Procter & Gamble Co., Rodriquez Pty Ltd., Kimberly-Clark Corporation, Essity AB, WEPA Professional GmbH, Oji Holdings Corporation, Resolute Forest Products Inc., Hengan International Group Company Limited, Sofidel Group SPA, Clearwater Paper Corporation, Svenska Cellulosa AB, Metsä Tissue Group, Kruger Inc., Kruger Products L.P., Wausau Paper Corp., Accrol Group Holdings plc, Marcal Manufacturing LLC, MPI Papermills Inc., Renova - Fábrica de Papel do Almonda SA, Soundview Paper Company, Mercury Paper Inc., ABC Tissue Products Pty Ltd., National Paper Products Company, Towel Depot Inc., Selpak Automation Ltd., Cascades Inc., Aldar Tissues Ltd., Towel & Linen Mills Ltd.
Key Kitchen Towel Market Trend
Private labels offer low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.
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Kitchen Towel Market Segmentation
The kitchen towel market covered in this report is segmented –
1) By Product: Cloth-Based, Paper-Based
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels
3) By End-Use Sector: Commercial, Residential
By Geography:The regions covered in the kitchen towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
Asia-Pacific was the largest region in the kitchen towel market in 2023.
The Kitchen Towel Global Market Report 2024 furnishes information about the global kitchen towel market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
