The kopi luwak coffee market has seen robust growth, climbing from $7.39 billion in 2023 to $7.84 billion in 2024, with a CAGR of 6.1%. This growth is driven by the coffee’s exclusivity, luxury appeal, cultural heritage, effective marketing, and global demand. The market is projected to reach $9.66 billion by 2028, growing at a CAGR of 5.4%. Growth drivers include sustained exclusivity, changing consumer preferences, innovative marketing, global market expansion, and a focus on environmental responsibility. Major trends include production technology advancements, sustainable sourcing, specialty coffee demand, e-commerce growth, and consumer education.
Major Driver In The Kopi Luwak Coffee Market
The kopi luwak coffee market is expected to experience growth driven by the increasing tourism in Indonesia. Tourism, defined as traveling outside one's usual environment for various purposes, plays a crucial role in the popularity of kopi luwak coffee, an Indonesian-originated coffee known for its exotic taste and rarity. According to the Tourism and Creative Economy Ministry of the Indonesian government, an estimated 7.4 million foreign tourist arrivals and 1.2 to 1.4 billion domestic tourist arrivals are anticipated in 2023. Additionally, the World Bank reported a 500% increase in Indonesian tourism in May 2022 compared to May 2021. The upsurge in tourism in Indonesia serves as a key driver propelling the kopi luwak coffee market, with projections indicating further market expansion in 2023, 2024, and 2028.
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Kopi Luwak Coffee Market Competitive Landscape
The Kopi Luwak Coffee Company, Lavanta Coffee Roasters Inc., Vinacafe Bien Hoa, Wild Gayo Luwak, Mandailing Coffee Ltd., Rumacoffee Co, Bantai Civet Coffee Co, Kopi Luwak Direct, Kaya Kopi LLC, Coffee Bean Shop Ltd., Luwak Star Gourmet Coffee, Domba Coffee Singapore PTE LTD., Gloria Jean’s Coffee Pty Ltd., Wallacea Coffee, Gayo Kopi, Java Arabica Kopi, Bali Pulina, Sumatra Orangutan Coffee, Timor Luwak Coffee, Sulawesi Wild Kopi, Mocha Java Kopi, Toraja Civet Coffee, Flores Civet Coffee, Bali Kintamani Luwak Coffee, Organic Sumatra Luwak Coffee, Aceh Gayo Luwak Coffee, Malabar Civet Coffee, Baliem Valley Kopi, Kalosi Civet Coffee, Kerinci Luwak Coffee, Organic Bali Luwak Coffee, Papua Wamena Kopi, Sidikalang Civet Coffee
Key Kopi Luwak Coffee Market Trend
Product innovations are a key trend gaining popularity in the kopi luwak coffee market. Major companies in the market are introducing innovative products such as INDOxyz Indonesian coffee to sustain their position in the market. For instance, in March 2023, Snoop Dogg, a US-based rapper and entrepreneur launched INDOxyz premium coffee brand. The uniqueness of the product is that it is sourced from the Gayo region in Sumatra, and other Indonesia areas that produce the finest Arabica and kopi luwak coffee.
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Kopi Luwak Coffee Market Segmentation
The kopi luwak market covered in this report is segmented –
1) By Product: Raw Coffee Beans, Cooked Beans
2) By Coffee Feed Type: Arabica, Robusta, Liberica
3) By Distribution Channel: Online Sales, Offline Sales
By Geography:The regions covered in the kopi luwak coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the kopi luwak coffee market in 2023.
The Kopi Luwak Coffee Global Market Report 2024 furnishes information about the global kopi luwak coffee market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
