The marketing automation market is on a rapid growth path, escalating from $6.28 billion in 2023 to $6.95 billion in 2024, reflecting a CAGR of 10.7%. This growth is fueled by the demand for personalized customer experiences and streamlined operations. The market is expected to grow to $9.68 billion by 2028, maintaining a CAGR of 8.6%, driven by account-based marketing and AI applications.
Major Driver In The Marketing Automation Market
The marketing automation market is poised for growth, driven by the surge in big data and data analytics solutions. These technologies have become indispensable for marketing automation companies, enabling them to gain profound insights into customer behavior and preferences. By leveraging big data and data science practices, these companies can tailor their strategies to meet the evolving needs of clients. For instance, by 2023, the big data analytics market is projected to reach $103 billion, reflecting the increasing importance of data-driven insights. Moreover, with data creation expected to exceed 180 zettabytes by 2025, the significance of big data in marketing automation is undeniable. Additionally, the Big Data banking analytics market is forecasted to grow from $29.87 billion in 2019 to $62.10 billion by 2025, further underlining the pivotal role of data analytics in driving marketing automation growth.
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Marketing Automation Market Competitive Landscape
Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Cognizant Technology Solutions Corporation, Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., Marketo Inc., ActiveCampaign Inc., Mirum Shopper Marketing, Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Banjo Inc., Enjoy Digital Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., Digitant LLC, Envigo RMS Holding Inc., eTrigue Corporation, Neuro Tags LLC, Prospect.io, Sendinblue SAS, Insidesales.com Inc.
Key Marketing Automation Market Trend
Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programmatic, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30–60 days, depending on their traffic. As a result of eliminating wasted ad spending, universities will be able to scale their digital advertising while providing potential students with an unforgettable experience.
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Marketing Automation Market Segmentation
The marketing automation market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications
5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users
By Geography:The regions covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the marketing automation market in 2023.
The Marketing Automation Global Market Report 2024 furnishes information about the global marketing automation market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
