The men’s personal care market has expanded rapidly, increasing from $63.47 billion in 2023 to $69.89 billion in 2024, with a compound annual growth rate (CAGR) of 10.1%. This growth is driven by cultural diversity in marketing, the social perception of self-care, natural and organic trends, wellness integration, and celebrity endorsements. The market is projected to grow to $101.62 billion by 2028, at a CAGR of 9.8%. Future growth is supported by market expansion, changing consumer preferences, health and wellness focus, innovation in male-specific products, and environmental sustainability. Key trends include customization and personalization, increased grooming awareness, inclusivity and diversity, natural and organic products, and innovation in male-specific products.
Major Driver In The Men’s Personal Care Market
The burgeoning consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming, which encompasses activities people undertake to keep their bodies clean and presentable, has seen a surge in interest among male consumers, as indicated by a 2021 survey conducted by consumer insights firm GWI across 47 countries. Moreover, in 2020, India accounted for a substantial 32.1% share of men’s grooming products in the South Asian market, with projections indicating rapid growth. Thus, the heightened consumer focus on specific grooming products underpins the expansion of the men’s personal care market. Additionally, in 2023, the men’s personal care market witnessed significant growth, reaching a valuation of $25.6 billion. Looking ahead to 2028, market analyses forecast continued growth, estimating the market to exceed $40 billion.
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Men’s Personal Care Market Competitive Landscape
LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, Bayer AG, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men
Key Men’s Personal Care Market Trend
Increasing use of natural ingredient-based products has been a major trend in this market. Companies in the men’s personal care market are focused on offering more and more natural ingredient-based products to consumers. Also, men are preferring personal care products which are made from natural ingredients to avoid the side effects of chemicals from conventional products. For instance, in November 2021, H.I.M.-istry Naturals partnered with Nordstrom to launch its full line of natural men's grooming premier products in retail locations in the US and online at Nordstrom.com. The company offers more than 30 spa-quality products based on men's unique needs for shave care, skincare, beard care, and body care, which all are made with certified and natural organic ingredients.
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Men’s Personal Care Market Segmentation
The mens personal care market covered in this report is segmented –
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, Other Distribution Channels
By Geography:The regions covered in the men’s personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the men’s personal care market in 2023.
The Men’s Personal Care Global Market Report 2024 furnishes information about the global men’s personal care market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
