The mobile CRM software market has seen significant growth, increasing from $25.87 billion in 2023 to $29.07 billion in 2024, reflecting a compound annual growth rate (CAGR) of 12.4%. This growth is driven by the rise of mobile workforces, customer-centric strategies, demand for enhanced productivity, real-time data insights, and BYOD practices. The market is projected to reach $48.72 billion by 2028, growing at a CAGR of 13.8%. Future growth is driven by a focus on customer engagement, data security, and improved user experience. Key trends include expansion of voice-activated features, enhanced customer engagement through mobile channels, geo-location and geo-fencing capabilities, social integration, and platform customization.
Major Driver In The Mobile CRM Software Market
The expansion of mobile CRM adoption in the retail, banking, and finance sectors globally is poised to drive the growth of the mobile CRM software market in the coming years. Mobile CRM facilitates the tracking of customer data across various banking departments, including service and loan origination, thereby enhancing the digital banking experience for clients. As reported by ThriveMyWay in October 2022, 92% of companies emphasized the significance of CRM in achieving revenue targets. Additionally, SuperOffice revealed that 61% of organizations consider mobile CRM a mainstream approach to engaging with their client base, with 65% of sales representatives meeting their targets through its utilization. Thus, the increasing uptake of mobile CRM by these industries propels market growth. In 2023, the mobile CRM software market witnessed significant expansion, a trend expected to continue in 2024 and 2028.
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Mobile CRM Software Market Competitive Landscape
Microsoft Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., AMDOCS Holdings Inc., HubSpot Inc., Pegasystems Inc., Thryv Holdings Inc., Sybase Inc., Software AG, Zoho Corporation, Freshsales Inc., Zendesk Inc., Base CRM, Pipedrive AS, Creatio Inc., SugarCRM Inc., ResConet Inc., Kony Inc., Nimble Inc., Insightly Corporation, Agile CRM, Pipeliner CRM, Bitrix24 Inc., HarmonyPSA Inc., Infor CloudSuite CRM, Less Annoying CRM Inc., Repsly Inc., Spiro Software, Streak Inc.
Key Mobile CRM Software Market Trend
Integration of artificial intelligence with CRM software is a key trend gaining popularity in the mobile CRM software market. AI-powered mobile CRM will compare performance over a specified time period in terms of productivity, velocity, winning percentage, and efficiency, as well as give completed leads, opportunities, accounts, and contacts. For instance, in April 2022, Salesforce, Inc a US-based cloud-based software company, CRM analytics with artificial intelligence capabilities to provide more individualized experiences for customers, these technologies assist sales executives, service leaders, and staff members across many industries, including financial services, manufacturing, consumer products, and communications.
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Mobile CRM Software Market Segmentation
The mobile CRM software market covered in this report is segmented –
1) By Type: Cloud Based, On-Premise
2) By Enterprise: Small Enterprise, Medium Enterprise, Large Enterprise
3) By Vertical: BFSI, Telecom, Healthcare, Retail, Automotive, Other Verticals
By Geography:The regions covered in the mobile crm software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the mobile CRM software market in 2023.
The Mobile CRM Software Global Market Report 2024 furnishes information about the global mobile crm software market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
