The panty liners market size has experienced robust growth in recent years, projected to grow from $4.41 billion in 2023 to $4.70 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.7%. This growth in the historical period can be attributed to increased awareness and education regarding menstrual hygiene practices, changing lifestyles, urbanization, higher disposable incomes, and a heightened focus on personal health and hygiene. The market is expected to see strong growth in the next few years, reaching $6.12 billion in 2028 at a CAGR of 6.8%. This growth is fueled by government programs promoting menstrual hygiene management, efficient distribution channels, endorsements by celebrities and influencers, growing concerns about vaginal health, and attractive, convenient packaging designs. Major trends expected during this forecast period include advances in manufacturing technology, continuous product design innovation, the introduction of ultra-thin, breathable, and scented panty liners, rising demand for biodegradable and organic options, and innovative product designs.
Major Driver In The Panty Liners Market
The increasing number of working women is anticipated to drive the growth of the panty liners market in the future. Working women, who engage in paid employment or professional services regardless of their work status, are rising in number due to increased access to education, evolving societal norms, and greater opportunities for career advancement. Panty liners are in demand among working women for providing comfort, hygiene, and confidence throughout the day, especially during long working hours. For instance, in June 2023, the Bureau of Labor Statistics reported that working women constituted 77.6% of the workforce in 2023, marking a slight increase of 0.6% from 77% in 2020. Therefore, the increasing number of working women is driving the growth of the panty liners market.
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Panty Liners Market Competitive Landscape
Major companies operating in the panty liners market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp., First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, Heyday, GladRags, Rael Inc., Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA
Key Panty Liners Market Trend
Major companies in the panty liners market are focusing on creating innovative designs and technologies, including ultra-thin, highly absorbent, and breathable panty liners, to ensure maximum comfort and protection. These ultra-thin liners are discreet and designed for superior moisture absorption and ventilation, providing all-day comfort and dryness. For example, in May 2024, Cumlaude Lab, a Spain-based intimate care product specialist, launched a new menstrual panty liner that incorporates advanced fabric technology for superior absorbency, leak-proof protection, and enhanced comfort. This innovative product not only addresses menstrual hygiene but also serves as a sustainable alternative to traditional disposable products, reflecting the trend toward eco-friendly solutions.
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Global Panty Liners Market Segmentation
The panty liners market covered in this report is segmented –
1) By Type: Disposable, Reusable
2) By Catagory: Organic, Non-Organic
3) By Price Range: Economy, Mid-Range, Premium
4) By Sales Channel: Supermarket Or Hypermarket, Pharmacy, Online, Other Sales Channels
By Geography:The regions covered in the panty liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the panty liners market in 2023. South America is expected to be the fastest-growing region in the forecast period.
The Panty Liners Global Market Report 2024 furnishes information about the global panty liners market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
